In the apparel industry, children's wear is a fiercely competitive and brand-intensive segment with thousands of domestic brands alone. However, many parents complain that their children's clothes are not good to buy. The 8 to 15-year-olds are more rebellious and begin to have their own personal ideas. The naive and old-fashioned garments are far from satisfying their needs. Market demand is very clear, juvenile wear market in the real "Blue Ocean", known as the "last piece of cake in the apparel industry." Just at this time, offside youthwear began to introduce the market, its emergence has opened up a market of great potential. Zhong Xiang, the founder of offside juvenile equipment, discovered this potential blue sea market in 2006. In a well-known garment enterprise with more than a decade of executive experience, he resolutely decided to "eat the first crab" , Started its own business, becoming the earliest professional juvenile wear market development brand. Since its establishment, Offside Teenager Pack has persisted in the mission of "Doing well with all our time and energy and achieving the beauty of growth". Zhong Xiang explained: "Young and strong are strong, young people are the sun at 89 o'clock in the morning, and the future of the nation and the motherland. Therefore, our industry has a sacred and noble mission and significance." " Chairman: Zhong Xiang leader site 26 years of brand development, offside youthwear has always been focused on the young apparel industry work. Nowadays, off-age clothing distribution channels have been distributed in more than 20 provinces, there are more than 400 brand franchise stores. Both settled in the core shopping malls, there are also an area of ​​100 square meters of street shops, more and more older children like this tailor-made for their brand. With the development of enterprises, the upgrading of the brand, the rapid changes in the market world, the strategy of offside youth equipment will be adjusted and updated accordingly. From the traditional ordering will be brave to transition to fast fashion model, style updates more stylish, faster time to market, which is in line with the out-of-juvenile brave to go beyond the pace of the brand concept. In addition, designers are able to penetrate the front-line market to quickly integrate the most popular design elements into product development and gradually create a one-stop fashion lifestyle center for wear, play, use and learning, and enhance their business strategies to New height However, offside juvenile equipment, "the achievements of the United States," the brand concept has never changed. Leading the competitiveness of "strong product development capability" is offside youth brand development core strengths, it is the consensus of the industry. In the focus on the development of juvenile equipment in the process, offside juvenile equipment on the one hand continue to increase investment, to build internal core design R & D team; the other hand, actively seeking to integrate various external quality resources, there are four modern production bases for the production Quality products provide strong protection. At the same time, offside youth fashion design team often walk in Paris, Tokyo, New York and other international fashion city, the use of elements to absorb the fashion trend, to enhance the style and quality of boys and girls clothing, and constantly achieve the quality of the fly over upgrades. Leading the strength of the opening shop off-year youth equipment has been to the most preferential policies to serve franchisees, multiple support and services to make the operation of the shop easier. From zero franchise fee to the shop guide one-on-one service, from the storefront design and decoration program to follow up the store business status, we not only let our partners have a harvest of life and career, but also a pleasure, an achievement . "Children big, wearing a juvenile equipment slightly", which is out of juvenile clothing brand slogan, but also a declaration, a kind of confidence, a mission. With the continuous efforts of our team, the off-stage youth farther and farther down the road focusing on adolescent growth. At the same time, Zhong Xiang also hopes to have more entrepreneurs to comprehend and participate in the embrace of the offside youthwear 'to achieve growth and beauty', and to make the beautiful new situation of win-win brands, partners and youngsters together.
