With the rise of independent designer brands and the evolution of fashion art, the pursuit of contemporary urban women is not only simple and fashionable, but also an independent, free, and courageous attitude. HUAJIME uses design to express its attitude towards life, freedom, and leisure.
Fashion profile
Brand Name: HUAJIME
Established: 2017
Tonality overview: Independent designer brand, insists on original design, designs clothing for urban women who pursue fashion, simplicity, freedom and elegance, integrates Chinese traditional culture and craftsmanship with European fashion elements, and creates a unique sense of a more contemporary sense. Dress style.
HUAJIME focuses on simple contours. The material is selected based on the natural ingredients of "cotton flax and silk" to provide maximum comfort for the wearer. In the design, we added the hot elements of the season to create a rich variety of visual effects through loose large profiles and natural folds, giving the simple plaids a unique flavor. HUAJIME chooses a safe “natural color†in color matching, which not only allows the wearer to drive without stress, but also exudes natural affinity and closeness to others.
Q&A conversation
SZFW: What is the theme of this release?
HUAJIME: "The transfer of rights and integration," the interpretation of the integration of the city and nature, fast-paced urban life so that the romantic complications back to the field of vision, steel and cement to compromise the flowers and birds. Can also see the integration of the East and the West, fashion design from the "western learning gradually" period, to more and more minority independent designers have the right to speak, is a kind of energy tilt.
SZFW: The design of HUAJIME is casual and casual. Where does the design inspiration come from?
HUAJIME: This big show was inspired by a tavern, home cooking, distinctive awnings, and cats moving around. She wanted to record the rare leisure moments in this city.
SZFW: What are the expectations for the growth of HUAJIME?
HUAJIME: Continuously optimize products and adhere to diversification of product categories. Give clothing a new soul, so that the garment itself maintains a quiet temperament and rich heritage.
A/W2018 Shenzhen Fashion Week,
Give HUAJIME a show time,
Let you love life more.
Better know how to enjoy.
Poly Road platform takes advantage of the industrial base to support designers' survival and development. The opportunity to upgrade with Chinese consumption allows designers to realize their brand dreams. The theme of the A/W2018 Shenzhen Fashion Week Gathering Day was “Transfer of Rightâ€. This is to make the industry see the importance of Shenzhen fashion becoming more and more important. It also proves that it is unrealistic to completely copy the foreign industry model. We explore and seek The Chinese-style fashion rules emphasize and practice “commercial landing.†This is a topic worthy of study in the industry. We want the world to pay attention, and it is time for the fashion industry to focus on the transfer of power.
Poly Road platform was established in May 2015, located in the designer's dream factory, set the store's starting point. It is the mission of the Poly Road team to drive industrial upgrading with the most efficient sales transformation. To date, 583 independent designers of apparel items have signed up, and 126 independent designers presenting products and brands in the form of showrooms in Judo Space. The category covers women's wear, women's shoes, bags, hats, scarves, and accessories. Poly Road platform takes advantage of the industrial base to support designers' survival and development. The opportunity to upgrade with Chinese consumption allows designers to realize their brand dreams.
Show information
Poly Road xHUAJIME
2018.03.17 14:45 C show field
Spunlaced Nonwoven Fabric,Laminated Nonwoven Fabric,Pp Nonwoven Fabric
TC Fabric,Work Wear Fabric Co., Ltd. , http://www.plolyesterfabric.com