Those who have a star halo shine jewelry shop

Xu Jinglei's Crossover Design

Founding star: Xu Jinglei

Brand Name: KAILA

Channels: When the day cat

Material: hypoallergenic material, Austrian crystal, 925 silver, agate, zircon, etc.

Style: gift series, movie series, etc.

Price: 29.9-699 yuan

It was an actor and director Xu Jinglei who played in the film and television industry. It involved the jewelry industry and was even earlier than other stars. In 2007, she started the online e-magazine "Open", to open around 2010 accessories products in the Dangdang online line, along the way, what to play with anything, e-magazine, blog, microblogging, e-commerce ... ... closely follow the business The trend of the model is now opening flagship stores in major e-commerce channels. In addition, she also personally involved in the design of jewelry, sales of products all the way, popular with consumers. In the Tmall flagship store, she personally designed asymmetrical 925 silver diamond heart-shaped stud earrings, the cumulative sales of nearly 40,000 pairs.

Wu Yan's petty bourgeoisie jewelry shop

Founding star: Wu Hao

Brand name: the moments

Channel: Taobao, WeChat

Price: 19.9-399 yuan

Material: alloy, silver plated, gold plated, gem, etc.

Style: petty bourgeoisie, Bohemia

As a member of Hunan Satellite TV's Happy Camp Hosting Team, Wu Hao wrote books, performed acting, invested in food and beverage stores, created toy brands, and opened jewelry stores... This 80-year-old girl was running all the way. The moments jewelry shop established in 2013, the main sales channel is Taobao Star Shop, and now wechat to help marketing. Macaron necklaces, ice cream bows, hand-made bracelets, Bohème suede hairbands... From product description keywords to page design, every detail is designed to create a petty bourgeois atmosphere with obvious storefront features. Naturally, it can evoke the frequency of visits by potential locked-in consumer groups. The current sales volume also has good results. The best performing is the fluorescent bright wild hair band, which has sold nearly 2,000 pieces.

Celebrity Sun Yi's personality design Fun fashion industry

Founding star: Sun Hao

Brand Name: STAR BY YUN

Channels: shopping mall counters, Taobao shop, official online shop

Price: 580-2880 yuan

Material: alloy silver plated gold, precious stones, etc.

Style: Personality

In 2012, STAR BY YUN has opened C store in Taobao. Its product category is mainly alloy series. The products cover necklaces, bracelets, earrings, rings and clutches. Although Taobao’s current sales performance is flat, there are celebrity status endorsement for her, which does not affect the performance of its store in Breeze Plaza. Personality design is her distinctive symbol. There are even many Taiwanese purchasing agents who are optimistic about her products. Among the most appealing and highly sought after Taiwanese artists, the nonsense classic nonsense series is the most topical, and in the series: I love to be busy, don't mess with me, I don’t wear anything inside... and so on. Has become a topic talked about major variety shows.