Seven wolves will upgrade sales network to tap potential

Seven wolves will raise about 600 million yuan in funds through public issuance, all of which will be invested in the company's sales network upgrade project, to promote the company's sales outlets' image, size and quantity optimization, and to achieve a more rapid, healthy and sustainable development of the company. This was learned from the company's letter of intent for issuing additional offerings today.

As a famous mid-to-high end casual wear brand in China, Septwolves mainly display the company's image through large-scale sales terminals such as the Men's Life Center and flagship store in the regional business center. However, the company has only 1 out of 1,457 sales outlets. There are 56 stores and there is a serious shortage of sales terminals in large areas. The company is already in an important strategic stage of rapid growth of scale and upgrading of product quality. Not only does it need to continue to increase the number of sales terminals, it is imminent to increase the number of men's lifestyle centers and flagship stores.

The company's sales network upgrade project plans to develop 20 Septwolves Men's Living Centers in regional sales center cities such as Beijing, Shanghai, Guangzhou, Fuzhou, and Xi'an, as well as supporting the expansion of 200 Seven Septwox flagship stores and 600 Seven Wolf shops. The Septwolves flagship store and Septwolves store are all built by the company's agents and distributors. The company only pays for the decoration of the image building materials and display equipment. The construction of the 20-seven-women's Men's Living Center is the main part of this sales network upgrade project. Ten of the Men's Living Halls are planned to adopt self-purchased storefronts and 10 living halls to adopt rental storefronts. In addition, the functional positioning of the Septwolves Men's Living Hall will play an important role in corporate image display, new product launches, service demonstrations, and employee training, in addition to the general sales function of bearing products.

A company official said that the implementation of the company's sales network project will help the company improve its core competitiveness, gain competitive opportunities in the high-growth environment of the industry, and ensure a more rapid and healthy development of the company. In the construction of the project, the company will use its advantages, complementary resources, joint operations, and revenue sharing to achieve the annual sales revenue of more than RMB 1 billion.