What kind of experience is the fashion show in the West Lake "Broken Bridge"? The T-models that sneaked in and the waters of the West Lake are all in harmony, and a visual feast is about to begin.
On September 13th, Taobao Creation Festival will turn the scenery of West Lake into the curtain of fashion T station. The Top20 designers in China will jointly present the first fashion show belonging to West Lake, belong to China and belong to the public, and jointly release the trend for the first time. Bring new aesthetics, new trends and new attitudes to the world and redefine “Taobao Styleâ€.
China's TOP20 cutting-edge designer unveiled the West Lake "Broken Bridge"
As one of China's most prestigious world heritage sites, West Lake has long been a golden business card for Chinese culture, and the double-projection bridge, one of the “West Lake Three Monstersâ€, has been praised for its unique charm. The creation festival is located at the double-projection bridge, which provides a panoramic view of the West Lake scenery and the Leifeng Tower. It is understood that the designer brand of the participating show is not only the most original head fashion power on Taobao, but also the benchmark brand of independent design in China. It can be said that this is the first "fashion parade" in the Chinese fashion industry.
Li Wei, who is known as the “Millions of Designersâ€, is a black swan series of its brand AwayLee. It has been auctioned for a high price in a popular fashion reality show. This series has long occupied Taobao. She will bring a new design to the Taobao West Lake fashion show. Liu Qingyang, who is known as the “Queen of Printing†in China, has also joined the fashion show and brought the theme creation series. In addition, the fashion designer selected by Lady Gaga, Wan Yishan, reinterprets the Chinese fan's secret fan with modern aesthetics. The first designer light dress concept has won the reputation of “Chinese first-line actress harvester†Ye Qian, highly sought after performance female The elegant urban feel of Evening is a dazzling list of Taobao West Lake fashion show.
The fashion show models have undergone rigorous audition selection, which is as intense as the four major fashion weeks.
It is reported that this Taobao West Lake fashion show will be based on the theme of “everythingâ€, and the beauty of the West Lake will be used to show the martial arts design of Taobao. In addition to the top 20 designers in China, the emerging characteristics of Taobao will also appear in the form of special shows. Taobao accented the original designer to show the fashionable Taobao style in the eyes of the Z era, the trend idol is the strongest attacking endorsement of the Chinese tide, and the Chinese clothing trend showcases the beauty of the past generations of costumes, and the wonderful one-stop non-stop. Consumers can buy while watching, and start a new product with one-click purchase.
50,000 designers enter the Amoy business Taobao into the best platform for designer incubation
This time Taobao can gather one of China's most creative top design forces to hold a fashion show, which is a big explosion that has accumulated over the years. Taobao has long been the best platform for many designers to incubate and start a business. The number of original designs opened by Taobao continued to rise. In 2017, the growth rate reached 17% compared with the previous year, attracting nearly 50,000 designers to enter the business. Today, 44% of the independent designers in Taobao are 85 young people, and the “small fresh meat†after 90s and 95s accounts for 1/3.
The new generation of designers who have grown up after the millennium have returned from studying abroad and their perspectives have become more international. Most of them graduated from internationally renowned art and design institutions such as London, Japan, Italy and France. And these young designers with international top design concepts have chosen to go to the “Amoy†business. Taobao designed a set of empowerment mechanisms for designers to launch a “caliber†channel, providing them with services such as traffic exposure, supply chain integration, intellectual property protection, and fund matching, ultimately helping designers to grow quickly and find accurate user groups.
During the new power cycle of Taobao twice a year, the cutting-edge designers are also the target of Taobao's key support. The multiple resources of the platform are used as a bridge for designers. The original designer of Taobao is jointly hungry and launches joint design as an example. Cross-border integration with food, where to go to sleep, creative pillowcases, hotpots that don’t stain the hot pot, and a variety of brain-opening cross-border good things not only expand the boundaries of original design, but also provide designers with development A new path.
According to Alibaba, although the original design items have a premium of 4.3 times compared to ordinary goods, the consumer groups are increasing year by year. In 2017, nearly 500,000 consumers paid for original designs online every day, and the cost per order increased year by year, with a growth rate of 13%.
In the fourth quarter of 2017 alone, the search frequency for “original design†on Taobao reached 170 million times. Taobao not only delivers a steady stream of accurate consumers to the Chinese original design industry, but also provides a good and orderly business for designers. surroundings. Today, Taobao is a hot spot for real young people, and the first platform for young consumers to pursue creativity, novelty and fun.
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