Brand baby clothing profit up to four times

A coat on a thousand dollars, a bottle of several hundred dollars ... ... now 80, 90 after the parents, for children more and more able to accept such a "high price." According to statistics, China has entered the fourth birth peak of newborns and it is expected that the birth rate of newborns in the year of dragon will increase by 5%. Domestic and foreign manufacturers and distributors of baby products have seen unlimited business opportunities and are now gearing up for the Chinese market.

The price of baby clothing exceeds the price of an adult children's store store owner: "Like this type of small clothes worn by babies, I sold 56 yuan last year and now sell it for 72 yuan because the price of goods has gone up. The person in charge of the Pinhao Meeting Online Shopping Mall also stated that the imported branded baby milk powder sold in the mall had a small price increase this year . "But as of now, the supplier has not indicated that there will be a price increase plan next year." In the interview, it was learned that due to the increase in the cost of raw materials and human resources, baby products, like most other commodities, have raised their prices in different degrees this year. The clothing is more representative and the average price increases by 30%.

"Pants 268 yuan, coat 526 yuan, a Qiuyi Qiuku 168 yuan, 1399 yuan cotton coat. Plus caps, gloves and shoes, it is estimated that there are 3,000 yuan, anyway, more expensive than the clothes on me." Yesterday, In front of a children's counter in a shopping mall, when the reporter consulted a young mother about the price of children's clothing, he received the above reply.

The Year of the Dragon Baby Boomer Business Opportunity This year, the overall sluggish sportswear market has found a way out of baby clothes. Reporters found in major shopping malls in the city, many sports shoes and clothing counters have set up children's products exhibition area, and some have added children's counters, including many large brands. According to statistics, starting in 2010, China ushered in the birth of the fourth highest birth rate, and the birth rate will decline until 2030. It is estimated that there will be a market size of 100 billion yuan. According to data from a research institute in Hong Kong, the birth rate of Chinese babies in the Year of the Dragon will increase by 5%.

Michelle Mark, a consumer analyst at BNP Paribas, believes that the Chinese baby boom will stimulate consumer demand for infant formula, diapers and infant wear. Euromonitor Consulting's research and assessment believes that the baby food market in China will grow by 22% in 2011, exceeding 68 billion yuan, and it will reach 136 billion yuan by 2015; the total sales of baby diapers will increase from 24.3 billion yuan in 2011 to 2012. In the year of 28.4 billion yuan.

How can the profits of semi-profitable baby products be found in the industry? The reporter interviewed the owner of a baby clothing store and wanted to take a look at the clothes. “My shop is in a good location and can only make half the money. When I'm engaged in an activity, I earn 3 to 40%. In a mall or branded store, the profit can reach 300% to 400%.” The owner said, “Although children’s clothing The production process is the same as adult clothing, but the purchase price is still relatively cheap.” According to reports, the material specifications of cotton products are mainly divided into “28”, “32” and “40”, and the cost difference is not much.

The store's boss said that when the goods enter the mall, the store's sales price is 37% to 45% of the sales price. "The retailer must first calculate this part of the money, and then consider his own profit. It cannot be done without double the number of times. In addition, the producers have spent a lot of endorsements and promotional costs to open the market and enter the supermarkets, which are also added to the cost.

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