[China Glass Network] The method of website optimization should be similar. If you want to optimize the B2C e-commerce website, you should not only pay attention to the overall strategy, reasonable layout, but also pay attention to the details. Therefore, brand promotion is a long-term solution. . Here are some tips on how to optimize your B2C website.
Front, user experience
The purpose of doing B2C website optimization is to hope that the potential customers can be turned into current customers in the user experience, so we will do it in this link. To provide a better user experience for interested and intended viewers. From the browsing, inquiry, review to the after-sales logistics, etc., we must provide satisfactory and sincere service to our customers. For example, a detailed description of the product, a description of the payment process, the process of the order, etc., are all points of attention. Of course, the products are different, these points of attention will change, so there is no need to have a fixed pattern, but constantly improve and improve in the process of doing.
Second, choose and mine high quality keywords
The selection and analysis of keywords is crucial for SEO. First, identify the key words of the core, and expand more keywords. E-commerce website is to sell our products, then our core keywords are of course the name of our products. For a single product website, the keywords are the product name and product category. For multi-product websites, all products are Keywords, but need to arrange keywords to different pages. Another important point is to integrate different keywords and create more extended keywords. For example, we combine the origin, performance, texture, color, etc. of the product with the core keywords, which are very good keys. word.
At the same time, we can use the Google keyword tool and Baidu index search query to collect keywords such as the main business, service scope, product classification, product name, product characteristics, product function, and product consultation. .
Third, URL normalization
The static nature of the B2C website is very important. Websites have automatic generation of static functions, converting urls to html format, which is very helpful for the optimization of the website. Don't bring a question mark in your registered company connection. Of course, if other aspects of your website are more prominent, you can get a higher ranking. However, it is important to remember that the keywords in the url must be in front of the question mark.
URL design principles: 1. Short URL, friendly to users and search engines. 2. URL can reflect the structure of the website. 3. Longer links, after the URL rules are fixed, it is better not to make changes. 4. The URL should be unified, that is, the unity of uppercase and lowercase letters. 5. URL can be managed, such as 301 turn and 404 error page.
Fourth, station optimization
1. When making product pages, you must have simple style, bright colors, clear classification, clear distinction between primary and secondary, and the text in the content should be clear and clear, and the product images must be perfectly matched. The overall page must be To be beautiful, you can retain users to read more about your products as much as possible. This is also very important. 2. When doing B2C website optimization, the internal chain can be said to be quite important, products and products. Inter-links, links between columns and columns, recommendations for related products, etc. Internal links are also important and can show more products to our users. It can be said to be the best of both worlds, and it is also good for ranking sites. But don't optimize too much.
3. The content of the B2C website should be updated regularly, and the article is better original, because the search engine likes originality. I have always said that content is king. If you think that copying and pasting, I think your foreign trade B2C website will soon be used as a spam by search engines. How do you market products?
4. For the B2C e-commerce site, the picture of the product is quite a lot, so the alt attribute of the picture must be done while optimizing the site, so that not only can the content of the website be duplicated, but also when the server is slow, When the picture is not fully open, let the user deserve which product it is.
Fifth, off-site optimization
Out-of-station optimization is actually the construction of external links. In fact, there are some methods, such as paid links, soft-text posting with links, soft-text posting of articles with links, self-built stations, blogs, etc.
For the selection of the external chain platform, you can first check the links of some related websites or the external links of competitors. Observe the external links where they stay. You can also follow suit. Of course, it is better to find new channels. In addition, the hair chain can not be messed up, you can search the products you promote in the search engine, find the corresponding forums, blogs, etc., leaving the external chain targeted, to help those in need, so In order to target targeted customers, the conversion rate of website traffic can be increased.
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