Dialysis shoes clothing brand how to enter the mall channel

Editor's note: Two types of shoes, from clothing to footwear, or from footwear to clothing, are two paths. The former, such as Pathfinder, Ozark and Kaile Stone, are all such product line expansion processes; the latter, such as domestic footwear brand CLORTS, is ambitious and hopes to move from outdoor footwear success to a full range of product lines. Success. There is also a way, between the two, such as HINATURE outdoor shoes and agent outdoor clothing brand combination of climbing tiger. In short, each brand is trying its best to fill in the blanks of shoes and clothing in shopping malls according to its own resources and its own development stage. The outdoor footwear, due to the complexity of the production process and the numerous functional requirements, has played a “dashing” role that goes hand in hand with clothing.

Recently, Shanghai Music held an ACOME trade fair for its company's brand. From the scene, it was sent back to the picture that the internationally famous outdoor shoe brand Tenica was also released at the scene. In this regard, the reporter interviewed relevant authorities to learn that Tunica and ACOME have formed a shopping mall channel strategic partnership. It seems that this is another story of “wearing shoes into the mall” in the outdoor industry.

Outdoor products are different from sports products in terms of higher production technology and more functional requirements, among which outdoor shoes are more professional, so specializing in outdoor shoes can create brands. Among them, Italy's outdoor shoe brand is the most cutting-edge. On the other hand, in China, most outdoor products are sold through mall channels, which is different from the situation in Europe and the United States. Selling in the mall, the more complete the brand's product line, the more it will promote sales.

In the first half of 2011, GARMONT and MARMOT reached a cooperation, and from the perspective of brand positioning and market awareness matching, they finally entered the mall sales. Similarly, Shanghai Archery's Arc'teryx brand and CRISPI and AKU are represented by CSRPI. CRISPI has already formed several classic shoes. For the sales of fashion-conscious malls, the latest agency's outdoor footwear brand, AKU, is in 2011. More novel styles not only meet the sales needs of the mall, but also form a very appropriate match with the Archaeopteryx.

Of course, the match between outdoor shoe brands and outdoor apparel brands is the key. For example, in 2011, LOWA and NORTHLAND split the brand operation, LOWA independently set up counters, is caused by the difference in brand culture and positioning; and then NORTHLAND did not dare to neglect, immediately established in Beijing, NORTHLAND's outdoor shoe R & D center, designed to fit Chinese outdoor footwear.

There are two types of shoes and clothing, from clothing to footwear, or from footwear to clothing. This is two paths. The former, such as Pathfinder, Ozark and Kaile Stone, are all such product line expansion processes; the latter, such as domestic footwear brand CLORTS, is ambitious and hopes to move from outdoor footwear success to a full range of product lines. Success. There is also a way, between the two, such as HINATURE outdoor shoes and agent outdoor clothing brand combination of climbing tiger. In short, each brand is trying its best to fill in the blanks of shoes and clothing in shopping malls according to its own resources and its own development stage. The outdoor footwear, due to the complexity of the production process and the numerous functional requirements, has played a “dashing” role that goes hand in hand with clothing.

Such a combination of brand portfolios into shopping malls is a feature of China, and such changes are shallow. In the future, there will be more in-depth impacts and changes on the product level.

Others Promotion Gifts

Mouse Pad,Gaming Mouse Pad,Mouse Pad Mat

Writing Instruments Co., Ltd. , http://www.nsstationery.com