Editor's note: In recent days, a message that “the working women’s business started selling several million towels a year†is widely circulated. This story not only tells us how to do business, but also makes people see the towel market promising.
Recently, a message that “the working women’s business started selling several million towels a year†has been widely circulated. This story not only tells us how to do business, but also makes people see the towel market promising.
Changing the concept of consumption Many people will feel this way. When the towel is used for a long time, the texture becomes hard and uncomfortable. Some consumers choose to turn a blind eye and make use of it. Others adopt the method of high-pressure cooking of the towel to keep the softness of the towel.
In fact, towels are mostly made of pure cotton yarns, which are tubular structures that store moisture; its main chemical constituents are cellulose molecules that contain a large number of hydrophilic genes that can absorb water. The moisture absorption and water storage performance of the cotton yarn makes the towel feel comfortable and has strong decontamination ability, and is suitable for cleaning the face. However, it is because the towels are in a state of temperature and humidity for a long time, which provides a convenient condition for the growth of bacteria. When the towel is contaminated with grease, dust, impurities, bacteria, etc., and then wipe the skin with it, not only does it not achieve the cleaning effect, but it will stain the skin and clog the pores. For women who like make-up and children with fast metabolism, the skin has more oil and towels are more likely to infect, which is especially harmful.
It is reported that coins, bedding, and towel products are the three indirect carriers of infectious diseases. Due to the influence of traditional lifestyles and consumer attitudes, many consumers have neglected the effect of towels on health and continued some unscientific methods of use: For example, many people use one towel, one towel is more than one, it is not broken, does not change, reuse, not pay attention Towel hygiene, ignoring the harm of shoddy products.
What the towel brand needs to do now is to change the consumer's consumption philosophy and consumption habits and urge everyone to own multiple towels. This will not only promote sales, but also ensure the health of consumers.
In order to persuade consumers to change their existing habits, we must first establish the trust of consumers. So how do you build this sense of trust? The brand must ensure the quality of its own products. Only when the consumers really feel the value for money of the products, the sellers will take the initiative to change their attitudes to consumption in order to provide reasonable opinions for their health. Second, the brand should tell consumers how to choose a good towel. For example, in terms of texture, a fluffy, soft towel should be chosen so as not to injure the skin. Households can also do some quality identification when using towels. For example, water droplets that drip on new towels can be quickly absorbed, indicating that the towels have good water absorption. The high-quality towel has elasticity and friction when used, and the water does not fade. Inferior towels have poor water absorbency and are loose, inelastic, and smooth when used. They are more discolored when in water and cause more damage to skin and eye irritation.
Improving Product Cosmetic Effectiveness As consumers' demand for towels is diversified, innovation will become a means for towel companies to win.
Compared with several years ago, the brand awareness of the towel industry has become stronger and stronger, and the quality of towel products has been greatly improved. However, good quality is only the basis of the brand, does not mean that the product has a competitive advantage. The quality of the product, the brand's ability to innovate, and further control of the market demand influence the further development of the brand. Some people say that the improvement of the quality of towels is equivalent to the improvement of quality. It is not true. Quality includes many aspects, including product quality, packaging, counter decoration, the quality of service personnel, and the brand's image and concept conveyed to consumers.
When it comes to innovation, the female market will become a new stage for towel brand competition. By upgrading technology, towels have been given more and more functionality, and skin care is one of the most important functions of towels. It is due to the wrong use of towels caused a lot of problems such as breeding bacteria, many skin experts proposed to use less or use a towel to wipe their faces. In view of this, many women consumers began to use wipes, which greatly reduced the purchase of towels. How to avoid and overcome the points raised by skin experts and regain the female consumer market?
In recent years, some companies have tried to use bamboo fiber and hemp fiber to achieve strong water absorption, softer and antibacterial purposes. The technological content of towel products has gradually increased. However, the needs of female consumers have not been met. They hope that towels can become a tool for beauty and hope that towels have the effect of skin care. It can be said that in the future who has grasped the needs of female consumers for towels, and stimulated and stimulated the consumption of the consumer groups, companies will cast a strong brand in the towel industry.
Recently, a message that “the working women’s business started selling several million towels a year†has been widely circulated. This story not only tells us how to do business, but also makes people see the towel market promising.
Changing the concept of consumption Many people will feel this way. When the towel is used for a long time, the texture becomes hard and uncomfortable. Some consumers choose to turn a blind eye and make use of it. Others adopt the method of high-pressure cooking of the towel to keep the softness of the towel.
In fact, towels are mostly made of pure cotton yarns, which are tubular structures that store moisture; its main chemical constituents are cellulose molecules that contain a large number of hydrophilic genes that can absorb water. The moisture absorption and water storage performance of the cotton yarn makes the towel feel comfortable and has strong decontamination ability, and is suitable for cleaning the face. However, it is because the towels are in a state of temperature and humidity for a long time, which provides a convenient condition for the growth of bacteria. When the towel is contaminated with grease, dust, impurities, bacteria, etc., and then wipe the skin with it, not only does it not achieve the cleaning effect, but it will stain the skin and clog the pores. For women who like make-up and children with fast metabolism, the skin has more oil and towels are more likely to infect, which is especially harmful.
It is reported that coins, bedding, and towel products are the three indirect carriers of infectious diseases. Due to the influence of traditional lifestyles and consumer attitudes, many consumers have neglected the effect of towels on health and continued some unscientific methods of use: For example, many people use one towel, one towel is more than one, it is not broken, does not change, reuse, not pay attention Towel hygiene, ignoring the harm of shoddy products.
What the towel brand needs to do now is to change the consumer's consumption philosophy and consumption habits and urge everyone to own multiple towels. This will not only promote sales, but also ensure the health of consumers.
In order to persuade consumers to change their existing habits, we must first establish the trust of consumers. So how do you build this sense of trust? The brand must ensure the quality of its own products. Only when the consumers really feel the value for money of the products, the sellers will take the initiative to change their attitudes to consumption in order to provide reasonable opinions for their health. Second, the brand should tell consumers how to choose a good towel. For example, in terms of texture, a fluffy, soft towel should be chosen so as not to injure the skin. Households can also do some quality identification when using towels. For example, water droplets that drip on new towels can be quickly absorbed, indicating that the towels have good water absorption. The high-quality towel has elasticity and friction when used, and the water does not fade. Inferior towels have poor water absorbency and are loose, inelastic, and smooth when used. They are more discolored when in water and cause more damage to skin and eye irritation.
Improving Product Cosmetic Effectiveness As consumers' demand for towels is diversified, innovation will become a means for towel companies to win.
Compared with several years ago, the brand awareness of the towel industry has become stronger and stronger, and the quality of towel products has been greatly improved. However, good quality is only the basis of the brand, does not mean that the product has a competitive advantage. The quality of the product, the brand's ability to innovate, and further control of the market demand influence the further development of the brand. Some people say that the improvement of the quality of towels is equivalent to the improvement of quality. It is not true. Quality includes many aspects, including product quality, packaging, counter decoration, the quality of service personnel, and the brand's image and concept conveyed to consumers.
When it comes to innovation, the female market will become a new stage for towel brand competition. By upgrading technology, towels have been given more and more functionality, and skin care is one of the most important functions of towels. It is due to the wrong use of towels caused a lot of problems such as breeding bacteria, many skin experts proposed to use less or use a towel to wipe their faces. In view of this, many women consumers began to use wipes, which greatly reduced the purchase of towels. How to avoid and overcome the points raised by skin experts and regain the female consumer market?
In recent years, some companies have tried to use bamboo fiber and hemp fiber to achieve strong water absorption, softer and antibacterial purposes. The technological content of towel products has gradually increased. However, the needs of female consumers have not been met. They hope that towels can become a tool for beauty and hope that towels have the effect of skin care. It can be said that in the future who has grasped the needs of female consumers for towels, and stimulated and stimulated the consumption of the consumer groups, companies will cast a strong brand in the towel industry.
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