Editor's note: Since the introduction of the Internet in mainland China in 1995, people’s attempts to use Internet sales and marketing have never stopped, and the birth of eBay and Taobao has catalyzed the online shopping market. According to authoritative data reports, China’s online shopping market showed signs of growth from 2010 to 2011. Strong development trend.
Since the introduction of the Internet into mainland China in 1995, people’s attempts to use Internet sales and marketing have never stopped. The birth of eBay and Taobao has catalyzed the online shopping market. According to authoritative data reports, China’s online shopping market showed strong growth from 2010 to 2011. situation. In 2010, the transaction volume of China's online shopping market reached 461 billion yuan, and the total retail sales of consumer goods in the country reached 2.9%. In 2011, the transaction volume of China's online shopping market reached 772 billion yuan, an increase of 67.5%. The ever-growing market, constantly subdivided industries, and unceasingly clear prospects, especially represented by the e-commerce of the garment industry, accounting for nearly a quarter of the total market, have led the new world of online shopping.
However, behind the turbulent market demand, there is a hint of alternative pioneers, who like the pioneers of online shopping development. With a keen sense of the market and a forward-looking vision, they created a blue-and-white apparel-based online shopping for women's underwear. The birth of the B2C professional shopping website represented by the market, in particular the Saturnine brand underwear discount net, created a precedent for the subdivision of the apparel e-commerce platform. According to Mr. Zhou of Sharonie, the opportunity for the female lingerie online shopping market was born. Market development includes the following aspects:
Market Unsaturated Catalytic Market Capacity Unsaturation in the market makes the participants in clothing online shopping more and more diversified. There are both Internet brand clothing e-commerce companies, and clothing “Amoy brand†companies, both Internet channel brand companies and traditional channel brands. Enterprises, as well as traditional clothing companies. E-commerce companies born on the Internet adapt to the “fast†nature of the Internet, flexibly apply online promotion methods and data-based marketing methods, and integrate the industry chain forward. The traditional channel or brand dealers rely on their sources of supply on the channels. Operational experience began to gradually “electric shock†for online sales. The potential participants in the apparel online shopping market are diverse, but all are aimed at realizing the goal of online sales of clothing. Therefore, these participating parties are bound to learn from each other and integrate with each other.
Mature trading model but low penetration After many years of market development and promotion, channel, payment, and user habits have matured, user acceptance is generally high, but apparel is fast-moving consumer goods, demand is huge and the update cycle is very short. According to the relevant person in charge of the e-commerce department of Sauna's lingerie discount network, nearly half of Suzanne's users will make repeated purchases. Therefore, the extremely high repeat purchase rate and loyal user experience make the apparel online shopping market expand rapidly. Driven by the environment, the subdivision of the apparel e-commerce market has natural conditions.
Low-cost shopping habits of women's underwear Online shopping can't be seen as "real-viewing", which often leads to misjudgment by users. As a result, it causes returns and other cost-increasing factors. However, underwear's traditional shopping habits are not comparable to other clothing types, but at the same time underwear Does not belong to the returnable goods (after unpacking), so underwear online shopping has a natural advantage in reducing costs.
Women's Underwear High Cost of Traditional Channels Underwear is a highly profitable commodity, but traditional sales channel sales methods have reduced their high-margin halo due to high channel costs and marketing expenses, and they have chosen online channel sales to increase profits and attract more capital markets. Vision, in the start-up e-commerce business, choose network mode, can increase the probability of **.
Since the introduction of the Internet into mainland China in 1995, people’s attempts to use Internet sales and marketing have never stopped. The birth of eBay and Taobao has catalyzed the online shopping market. According to authoritative data reports, China’s online shopping market showed strong growth from 2010 to 2011. situation. In 2010, the transaction volume of China's online shopping market reached 461 billion yuan, and the total retail sales of consumer goods in the country reached 2.9%. In 2011, the transaction volume of China's online shopping market reached 772 billion yuan, an increase of 67.5%. The ever-growing market, constantly subdivided industries, and unceasingly clear prospects, especially represented by the e-commerce of the garment industry, accounting for nearly a quarter of the total market, have led the new world of online shopping.
However, behind the turbulent market demand, there is a hint of alternative pioneers, who like the pioneers of online shopping development. With a keen sense of the market and a forward-looking vision, they created a blue-and-white apparel-based online shopping for women's underwear. The birth of the B2C professional shopping website represented by the market, in particular the Saturnine brand underwear discount net, created a precedent for the subdivision of the apparel e-commerce platform. According to Mr. Zhou of Sharonie, the opportunity for the female lingerie online shopping market was born. Market development includes the following aspects:
Market Unsaturated Catalytic Market Capacity Unsaturation in the market makes the participants in clothing online shopping more and more diversified. There are both Internet brand clothing e-commerce companies, and clothing “Amoy brand†companies, both Internet channel brand companies and traditional channel brands. Enterprises, as well as traditional clothing companies. E-commerce companies born on the Internet adapt to the “fast†nature of the Internet, flexibly apply online promotion methods and data-based marketing methods, and integrate the industry chain forward. The traditional channel or brand dealers rely on their sources of supply on the channels. Operational experience began to gradually “electric shock†for online sales. The potential participants in the apparel online shopping market are diverse, but all are aimed at realizing the goal of online sales of clothing. Therefore, these participating parties are bound to learn from each other and integrate with each other.
Mature trading model but low penetration After many years of market development and promotion, channel, payment, and user habits have matured, user acceptance is generally high, but apparel is fast-moving consumer goods, demand is huge and the update cycle is very short. According to the relevant person in charge of the e-commerce department of Sauna's lingerie discount network, nearly half of Suzanne's users will make repeated purchases. Therefore, the extremely high repeat purchase rate and loyal user experience make the apparel online shopping market expand rapidly. Driven by the environment, the subdivision of the apparel e-commerce market has natural conditions.
Low-cost shopping habits of women's underwear Online shopping can't be seen as "real-viewing", which often leads to misjudgment by users. As a result, it causes returns and other cost-increasing factors. However, underwear's traditional shopping habits are not comparable to other clothing types, but at the same time underwear Does not belong to the returnable goods (after unpacking), so underwear online shopping has a natural advantage in reducing costs.
Women's Underwear High Cost of Traditional Channels Underwear is a highly profitable commodity, but traditional sales channel sales methods have reduced their high-margin halo due to high channel costs and marketing expenses, and they have chosen online channel sales to increase profits and attract more capital markets. Vision, in the start-up e-commerce business, choose network mode, can increase the probability of **.
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