[China Glass Network] Building a website is generally considered to be an important symbol of corporate Internet access. So what is the relationship between corporate websites and online marketing? The website is the base for enterprises to carry out network marketing. The website not only represents the brand image of the company, but also a comprehensive network marketing tool. Therefore, website construction should be regarded as an integral part of network marketing, but building a website does not mean After starting the network marketing, after the website construction is completed, the real network marketing is the beginning.
The professionalization of website construction directly affects the effect of network marketing. Therefore, the need for network marketing should be considered in the stage of website planning and construction, so as to avoid the blindness of website construction. But in fact, many corporate website constructions now have certain procedural blindness, and the demand is not clear. Most SMEs often consider visual effects and prices when building websites, regardless of the function and usability of the website. Some companies also think that the more functions they have when building a website, the many non-practical functions are used, and the more they are cumbersome, they simply cannot meet the basic needs of network marketing.
So what should a truly valuable website look like?
First of all, we must understand the functions that can be realized on the corporate website. On this basis, we should select the functions we need according to the purpose of the establishment of the enterprise, and then develop a reasonable website construction plan. A successful website requires market, sales, public relations, customer service and other related departments to work together with professional and technical personnel.
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