Balabala debuts at the International Apparel Expo

Ballabara Highlights Blink CHIC2012

Fashion Showroom Guests Receive Praise

The 20th China International Clothing & Accessories Expo (CHIC2012) was grandly opened in Beijing on March 26th at the China New International Exhibition Center in Beijing. Senma’s “Balalalan” children's wear was introduced to this exhibition with a new fashion concept. Du Fuzhou, Honorary President of China Textile Industry Federation, Wang Tiankai, President of China National Textile and Apparel Council, and Chen Dapeng, Executive Vice Chairman of China National Garment Association made a special trip to the Balabala Exhibition Hall and highly praised the achievements of Bala Balla’s innovation and development, and shares with Sunma. Xu Bo, executive vice president and general manager of the Bala-Bala business division, discussed the future development of the industry and the industry's support for the brand.

At the 2012 CHIC exhibition, the “Bala Barra” pavilion was designed with a splicing of shredded wood. The design concept of fashion and environmental protection was refreshing. Extensive use of twigs and woodline elements gives the pavilion an overall dynamic visual appearance. The exhibition hall is divided into 7 major theme display areas. The full category showcases clothing and accessories categories for infants, children, children, and children. The overall color of the pavilion is staggered and full of rhythmic jumping. This is exactly the fashion idea that "Balabla" should convey to the public.

The leaders of Du Yuzhou, Wang Tiankai, Chen Dapeng and other industry leaders visited the Balabala exhibition hall with interest and visited the seven thematic scenes. They were very interested in the fashion pavilion built with colored renewable wood. Du Fuzhou’s focus on understanding the situation of Balabala is very promising for the future development of Balabala. He pointed out that such a good brand of Balabala should be owned by more consumers, so that more children in the country can wear Balabala, dress more children with fashion; at the same time, Du Yuzhou stressed that children's clothing brand should improve the cash flow The rate and the turnover rate of goods, lowering prices, and accelerating the circulation, I believe that Balabala will do a good job in this regard. He hopes Balabala will soon become a world-renowned national brand.

Wang Tiankai and Chen Dapeng highly affirmed Balabala’s leading position in the industry and market size and share. He stated that “Balabla is a unique brand and has now become the leading brand in the children's wear industry. The huge scale of the nation’s over 3,000 stores is very remarkable. Very exciting.” They also inquired about the current status of Balabala’s protection of intellectual property rights and affirmed that the protection of trademarks and intellectual property rights is critical to the development of the brand, and that children’s wear brands should be taken seriously. He pointed out that Balabala has developed rapidly in recent years and has set benchmarks for the same industry. The government and the association should provide them with a good competitive environment and escort their development.

Balabala and the international trend of information companies to establish strategic cooperative relations, real-time docking trend of the trend, the interpretation of the international pop for the Chinese children. In terms of product lines, the clothing, footwear, interior wear, and accessories of children aged 0-16 years are fully covered, offering more choices for mothers and children.

Balabala will have a good wish to “provide more professional and fashionable products for mothers and children in China and even the whole world”. He cares for children's happy childhood and accompanies their children to grow up freely.

Balla Bara Fashion Pavilion

Xu Bo, general manager and industry leaders discussed the future development of the industry