[China Glass Network] Promotion is a common selling technique for businesses. There are also many types of promotions, and the promotion is used properly, and the business will have unexpected effects. Xiaobian This will introduce you to the promotion and sales techniques commonly used by 8 kinds of merchants, so that you can easily wait to collect money.
1. Anti-time promotion method of sales skill method
In general, for some seasonal goods, there are often sales off-season points. Because the mass consumer psychology is "there is no money to buy half a year of leisure", that is, according to the demand of the season, what is missing what to buy. The same is true for merchants, which are basically supplied on time. Therefore, goods are often very popular in the peak season of consumption, and are often slow-moving during the off-season. But now some businesses are doing the opposite. In the summer of the summer, the winter goods that were originally unsalable in the market, such as fur coats, heating appliances, fur boots, down jackets, etc., are optimistic in some cities.
2, the sales promotion method of the sole promotion method
Merchants are buying a lot of popular goods, making large advertisements, and constantly expanding sales, because the business principle of the business is to earn back the profits that can be earned. But Italy's famous Lai's store is doing the opposite, taking a unique sales method. This store only sells once for all the goods, and it is no longer in stock. Even if it is very popular, it will hurt. On the surface, the store lost a lot of profit at hand, but in fact the store has accelerated the commodity turnover and achieved greater profits because all the goods are very popular. This is because the store has seized the customer's psychology of “things are rareâ€, which gives the customer a strong impression. The customer thinks that the goods sold in the store are relatively new, and they can't be lost. Hesitate. Therefore, any merchandise listed on this store will be sold out. This method is similar to the “limited sales method†adopted by some domestic stores.
3, sales skill method of ploughing promotion method
This refers to the promotion method of attracting old customers in the form of after-sales service. Some stores that sell electrical appliances, watches, glasses, etc., specifically register the name and address of the customer. Then, through special interviews or questionnaires, do you know if there are any problems with the goods purchased by the old customers in the store in the past? Etc., with the introduction of new products. The purpose of this is to increase the customer's goodwill towards the store, and to buy new related products, often get wonderful results. The key to this sales skill approach thldl.org.cn is that the store has a sophisticated customer management system that maintains frequent and in-depth communication with customers.
4, the sales skill method of the round reduction price promotion method
This requires merchants to select some products in batches in batches as special products, and make large posters posted inside and outside the store, or printed as small flyers for customers. These special items are limited to three or four times each period, in order to attract small profits but quick turnover, attract customers, and each product is different, to cater to the customer's curiosity. Therefore, when customers come to the store to purchase special items, they will also purchase other non-special items. Of course, the profit of special products is low, or even no profit, but it can be compensated by promoting other goods.
5, the daily sales promotion method of sales skill method
That is, the merchants launch low-priced goods every day to attract customers. It is very different from the main reason for relying on price reduction promotion means to expand sales. Because it is a low-priced commodity every day, it is a relatively stable low-price strategy. Through this stable low price, consumers add trust to the store, saving labor costs and advertising costs, and making the store in a favorable position in the competition. It is worth noting that the price of low-priced goods is at least 10% to 20% lower than the normal price. Otherwise, the participation of the customer does not constitute an attraction, and the purpose of the promotion cannot be achieved.
6, the sales skill method of the higher price promotion method
In general, price promotions are actually price reduction promotions, and only lower prices can attract consumers' attention.
However, some stores have broken this business practice, and posted a distinctive higher-priced advertisement in the "lower price", "big price reduction", "jumping price" and other advertisements, claiming that "the sauce is more common in the city." High price: five yuan a pound."
This advertisement is true, not false, and makes people feel credible. At the same time, it is also a subtle place. The quality of the sauce duck is the best in the city. After a moment of surprise, the citizens soon appeared to compete for the "higher price in the city" sauce.
7, the comparison of sales techniques and methods to attract sales promotion
In the season of sale, change the style of sale, big discounts and other preferential treatment customers, while placing newer and more popular products on the conspicuous sample rack, the price is two or three times the price of similar rather than popular goods. Comparing the two prices in the same shelf or on the shelf is more attractive to customers. When customers discover new and popular items, they are generally curious to compare it with non-popular ones.
8. Auction sales promotion method
In today's era, major shops are crowded, business competition is fierce, and simple, outdated sales methods are not enough to attract more customers, and auctions have become a new idea for store promotions. The auction activity should clearly indicate the name of the product for the auction and the auction reserve price. Some of the goods sold through auctions are higher than the retail price, and some are lower than the retail price, making consumers feel very dramatic. The auction form is fresh and interesting, but it should not be done every day, otherwise there will be nothing new. Usually you can choose to spend the weekend, holidays, etc., when consumers have enough time to participate in the auction, in order to achieve good results. If people need work at ordinary times, there is not enough time to participate even if they are interested in the auction.
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