(China Shoes Supply Chain Trading Center)
In order to solve the severe export situation in China's shoe industry in recent years and explore the confidence of global competition, Xinlian Shoe Supply Chain Co., Ltd. and Shoe Capital Real Estate Development Co., Ltd. have jointly created the first online and offline integrated shoe supply chain transaction. Ecological circle-China shoe supply chain trading center (hereinafter referred to as "trading center"). The project aims to integrate the global shoe industry resources, promote the transformation and upgrading of China's shoe industry chain, create a globalized shoe supply chain trading ecosystem, and expand the fertile soil for international trade.
(Project launching ceremony)
It is reported that the China Shoes Supply Chain Trading Center is located on the bank of the Feiyun River in Ruian, Wenzhou. The first phase has a construction area of ​​about 100,000 square meters, covering four major areas of shoe materials, men's shoes, women's shoes, and children's shoes. It also has an international luxury brand shoe display center, a brand center, a technology research and development center, an achievement transformation center, The intelligent equipment center has five special areas, integrating the network red live broadcast center, Zhongchuang e-commerce, and other industrial facilities, as well as food centers, large banquet halls and other public facilities in one, to create a global shoe smart digital ordering base.
Aiming at the core of building a global smart digital ordering base for shoes, the CEO of Xinlian Shoes Supply Chain Co., Ltd. explained from the following aspects.
　　
First, the China Shoes Supply Chain Trading Center integrates two online platforms independently developed by Xinlian E-commerce, the global shoe supply chain comprehensive service platform "Shoe Netcom" and the first international marketing export platform "Shoe Trade Port" for the footwear industry. Through two major platforms to enable the trading center, build a new business model of Internet + trade, layout the entire network, open up the upstream and downstream of the shoe industry chain, in order to solve the asymmetry of resource information in the shoe industry.
　　
Secondly, the China Shoe Supply Chain Trading Center has set up an offline physical trading market of 100,000 square meters. On the fourth floor of the main building of the trading center, a shoe exhibition area has been reserved, and dozens of order fairs are held each year to build a global shoe exhibition center. To form an agglomeration ecosystem of the shoe industry. Among them, the most notable is that with the strong support of the United Nations Industrial Development Organization's Shanghai Global Science and Technology Innovation Center and the Ruian Municipal Government, the trading center will also host two global events each year, Global Light Industrial Products (Shoe Industry) China ( Ruian) Expo and Shoe Supply Chain Sourcing Conference. Regularly invite global buyers, and cooperate with overseas merchants, large buyers, well-known brands, and e-commerce platforms to create a window for the docking of trade between Chinese shoe companies and international buyers.
Finally, the China Footwear Supply Chain Trading Center uses the four foundations as the support point for the innovation and upgrading of the shoe industry.
The first is the production, learning and research base of the shoe industry talent gathering: science and technology research and development center, achievement transformation center, shoe design center, shoe pattern making center, global shoe intellectual property alliance, and so on. Among them, the Technology Research and Development Center joins hands with the shoe database to increase the technology content of products through shoe digitization; the Shoe Design Center invites about 600 designer teams and international big-name shoe designers to form a global shoe designer alliance to help shoe companies' products Upgrade.
The second is to help shoe companies to attract and sell online celebrity live broadcast bases, through the network celebrity incubation, celebrity live broadcast to bring goods to the company's shoe products.
The third is the e-commerce maker base, online e-commerce simultaneous offline purchase, multi-channel sharing.
The fourth is the level of external strategic cooperation in supporting services, such as co-constructing blockchain financial technology with the Bank of Ningbo, solving problems such as financing difficulties and expensive financing for small and medium-sized enterprises, helping enterprises to circulate trade funds, and revitalizing the capital chain.
　　
In short, the China Shoes Supply Chain Trading Center project is based on the "two online platforms + offline 100,000 square exchange market + N ordering sessions" to achieve the online and offline integration of the "Global Shoe Smart Digital Ordering Base" title, In this way, the global shoe supply chain agglomeration ecosystem is created.
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