On June 1, Jingdong 618, the first shopping festival after the epidemic, was officially launched. On the opening day, the turnover of Jingdong jewelry increased by more than 100% year-on-year. Jingdong watches reached the full-day turnover of June 1 last year 9 hours in advance, the morning of the 1st 9 o'clock children's clothing and children's shoes have more than sold all day last year, ushered in a beautiful start.
In addition to bringing consumers the most discounts, the best shopping experience, and the most new product launches, JD.com 618 also helps the brand solve the remaining problems in the first quarter through a variety of measures.
On May 26, JD.com joined forces with hundreds of apparel brands to create an online "outlet", bringing together nearly 100 domestic brands such as Ray-Ban, Baozi, Parson, Pierre Cardin, Versace Lane, Clarks, Camel, Aokang, Daphne, etc. Foreign well-known brands have launched an online "Outlet" special promotion on Flash Sale Channel. Many big-name good items are as low as 30% off. Through the concentrated exposure of core resources, they support the flow of merchants and help merchants transform sales. The achievements of the online "Outlets" have been unanimously recognized by the merchants. Both Jingdong and the brand said that they will continue to launch online "Outlets" activities in the future. From June 10th to 12th, women's brand Aurora will strike again. On the basis of the original brand, more well-known big names will join.
Since the epidemic, JD.com has always stood with brands and businesses. For many companies, there are two major pain points in the process of online transformation: First, the cost of developing a new online marketing platform is high and time is long; Second, employees learn to use the new platform requires time costs. Therefore, JD.com has taken advantage of the supernova plan's lightness and flexibility, and has become a weapon to help companies break through online.
As a part of JD.com’s social e-commerce, Supernova plans to use WeChat Group as a medium to build a private social traffic e-commerce community through “Beijing Xiaofuâ€, “Beijing Xiaoyingâ€, “Special YOU Hui†and “Cloud Stores and other small programs establish a community with aunts, treasure moms, shopping guides, etc. as the main force, which has strong stickiness and also expands new business scenarios for the brand. The biggest feature is that the order increment of the out-of-store scenario can be completed through the fission of private domain traffic. For practitioners, only through WeChat can carry out fission marketing, the learning cost is very low.
Supernova Nebula Store is a solution in the matrix that helps brands to build small programs and uses its store shopping guide power to share fission and sales in the WeChat community. Through the cloud store, brands can connect multiple offline stores with online stores, realize thousands of store operations, help brands build private domain traffic, and realize offline shopping guides for social distribution on WeChat. The latest data shows that Jingdong Super Nova plans to have more than 370 brands to join the cloud store so far, serving more than 100,000 offline shopping guides. Since February 8th, the total transaction volume of JD Cloud Store has exceeded 200 million yuan.
As a form of social e-commerce, the Supernova project can reach consumers faster based on social emotional trust, so that consumers can have a sense of trust, and provide a new, better and more efficient channel for brands. As JD.com opened the strongest 618 shopping carnival in history, many offline retail companies represented by outlets also saw the powerful help brought by digitalization and began a rapid transformation journey. In the future, JD.com will take more measures to work together with various industries to press the "fast forward button" to comprehensively promote the recovery and revitalization of the consumer market.
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