Edison Dayton brand men's marketing director Chai total interview

AidyDanton Edison brand is a history of the business men's casual men's brand. To classic, elegant style of the brand positioning, reflecting the success of urban fashion men's fashion introverted, advocating freedom, independent and progressive attitude to life. Aidi Denton by virtue of the classic, the perfect design concept, refined style design techniques, precious fabrics, comfortable fit the cutting and fine sewing technology popular mature men embrace. As a thriving mid-to-high-end men's market, the reporter had the pleasure of interviewing Edison Brand Director of Marketing Director Chai, let us approached this successful men's brand. Reporter: Please give us a brief summary of the firewood brand Mai Didunden general manager: Chai Di: Eddie Dayton brand men is a business casual men's brand, for all successful people, the fabric is more unique, the style is relatively new, in the work Seiko is also produced. Reporter: Do you think that consumers most valued brand which aspects of the characteristics of Edison? Chai total: product quality is the life of the brand, Edison brand men excellent quality, fashionable and fitness concessions, so to get the vast number of consumers Recognition and trust. Reporter: 2013 spring and summer fashion design has been recognized by many people, then in the autumn and winter loaded on what kind of elements we will use as the main? Chai total: autumn has been listed, and winter mainly leather-based, including cashmere, wool Coat, fur coat. Reporter: autumn and winter clothes are mainly in the price positioning? Chai total: price positioning is different fabric prices are different, usually 898-1580, padded clothes is 1180-1980, down jacket is about 1580-2980. Reporter: This year's goal is to open the number of stores? Chai total: the company plans to open 50 each year. Reporter: With the popularization of the internet, many enterprises are beginning to march toward internet marketing. They are also recognized by more and more consumers. What kind of convenience and profit do you think the internet brings to the enterprise? Chai Zong: The Internet is really good , But the company is not doing e-commerce, the company is to promote the brand for the purpose. Reporter: Spring and summer of this year received such a good performance, is certainly inseparable from the company's strong team, but also inseparable from all support Edison brand, approved Edison's majority of users and consumers, the interview last, think What does it mean to everyone? Chai: I would like to express my sincere gratitude to the new and old customers who have been paying attention to the Eddie Dayton brand and the Edison brand. I hope they will be able to purchase the Eddie Brandon brand later Get more gifts from Edison Brands.

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