Quanzhou Children's Brand Strengthens Visual Impact

This year, the national footwear and apparel industry has entered a period of channel adjustment. In addition to the use of more lively and vivid colors in the design and development of products, there has also been more elaborate planning in the display management of terminal stores. "These changes are all aimed at enhancing visual marketing and we hope to bring about better sales results," said one person in the industry.

Even the soles are rich in color

"Past boys' shoes were all sold in dark colors. This year's pretty colors were the best sellers." Qiao Feng, the person in charge of Qiaoqi's children's shoes, told reporters that today's children's shoes are not just shoes. The color should be bright, and even the color of the soles is no longer only white, black, monotonous colors, bright blue, yellow, orange, pink, etc. are becoming the mainstream color of the soles, even the soles and uppers The color matching has also become very sophisticated.

At the conference of the Suger Bear brand, the relevant person in charge of the Trend Research Center of the International Fashion Federation stated that in the future children's products market, brilliant colors will fully erupt in order to capture the attention of consumers.

"Today's children's shoes design will combine trendy and stylish shapes and color applications with a lightweight material that will give consumers a strong visual impact." said Wang Xiaojun, vice president of child style marketing for Suger Bear Style. The design of children's products, whether they are crafts or colors, are all more sophisticated and strive to arouse the attention of more consumers.

"Shoes and clothes, accessories, will highlight creativity, technology, design, product serialization and collocation, to achieve the integration of equipment sales." Hong Weiming, executive director of Mingwei camel (Hong Kong) Holdings Co., Ltd., said the company will put more Many high-tech projects are integrated into products, such as high-end fabric testing systems, functional materials research and development projects, etc. Combining the promotion of these new fabrics and scientific and technological elements, they will inject new vitality into the products and will be more closely related to fashion trends in color. .

According to industry figures, children's products today emphasize the visual effects of details such as shoelaces. "Some children's shoes are paired with two pairs of different colors of shoes. They are more colorful in their choice of colors. In addition, even the insoles put into the shoes, in addition to deodorant, antibacterial functionality, there are multiple colors for consumers. select."

Display management fees make every effort

Ming Wei camel youth outdoor equipment in this season put forward the "fine and endless" the latest brand strategy, which in the terminal marketing channels to introduce display management, build benchmark stores and other important measures in the second half.

“In terms of terminal display, we will pay more attention to visual marketing.” Hong Qinming said that in addition to focusing on the integration, convenience, and real-time display of merchandise display in product mix and window display, the company will also attract consumers through a series of brand activities. . “Eg, to increase interaction with consumers in product development, collect children’s oil paintings at terminal retail stores, and select appropriate design elements that translate into end-products. The whole process of this series of activities will be available in the terminal channel. Show.” He said, in addition to the brand terminal will also strengthen the retail team training, to achieve precise operation and in-depth implementation, establish a benchmarking store image.

Luo Zhengming, deputy general manager of Haogou (Hong Kong) International Holdings Co., Ltd., said that in the future, the development trend of the children's products industry must be based on consumer demand for product development. “Catch the consumer's eye to catch the market, this is the core issue that the current children's products companies are silently researching.” He believes that consumers need more cost-effectiveness in a situation where market competition is becoming more and more full. The brand, so the current brand in the channel change is more and more pursuing flattening. “This is also an important reason for brands to collectively use their terminals. It is very important for the terminal to attract consumers that visual marketing is good,” he said.