Recently, the "Heart · Cheng" 2014 French spring and summer summer product orders will be held in the FIP (China) International Industrial Park. The Faction Group and its brands will release the spring and summer 2014 men's fashion trends and new fashion items from all over the country Merchants and self-employed regional managers will be two batches to participate in the order. The theme of this fair is "Heart · Cheng", which means that with the intention of inheriting the quintessence of 15 years of law, and exerting the power of innovation, a new journey is expeditioned. According to reports, Fambly Group will focus on brand positioning, product positioning, Channel positioning, image upgrade, terminal refinement management to make strategic adjustments in five areas, the introduction of a new generation of French terminal image has become a general focus of agents. French fashion showroom to see the new image of the terminal adds a new British style elements. Large shelf, small photo frame, from point to surface, a series of overall and details of the design, all interpretation of the taste of leisure life in England; upstart themed display more rich, full of British Royal aristocratic decoration, to People with a strong sense of visual impact of luxury, fully embodies the French brand "integration of Eastern and Western cultures" concept, reproduction of upstart fashion British style. Among the spring and summer products displayed, the French R & D team defined the design result of "the collision of life, nature and soul" this season as "the charm of life". Through the exploration of the inner world of men, it is advocated that, under the weight of quick festival life, it can calm down like nature, laugh at beautiful life and entertain life. In the perfect combination of quality and design, they carefully carve out men's multi-faceted, meticulous inner, showing an extraordinary man's charm. FRANCEPAL, the French fashion brand represented by the Faction Group, is the theme of this season's design, inspired by the jungle story of the British naturalist writer Rudyard Kipling at the end of the 19th century, which reinterprets modern people Desire for natural return. Because of this, in the season's products, camouflage, birds and butterflies and other distinctive pattern printing elements are cleverly integrated into the product design, and in a mild clay-like colors, a season of new fashion one Big bright spot It is understood that the French group continued to enhance the core competitiveness of products at the same time, in addition to the terminal image update, the magic of custom online and offline services has also become a major highlight of format innovation. The market is changing, the French law is also changing, whether it is business model innovation, or the upgrading of the brand image, the French school are constantly beyond themselves, showing the strength of the brand.
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