Chuq Hall Master: Formerly known as Zhang Guoqin, he founded the Chinese style fashion brand-Chuq in 2014, focusing on hard-line Chinese style, integrating Chinese character deconstruction design into products, and striving to create a brand that combines traditional culture with modern trends.
We always meet some people. Looking at these people, they have been doing some cool things. Many people admire him, many people don't understand, but they are destined to not be him. Zhang Guoqin, the person in charge of the Chinese style fashion brand "Early q", is such a person. He is one of the most influential designers in the domestic fashion brand circle, and everyone in the circle calls him the "hall master". The iconic vertical gray hair color that persisted for 12 years, the metal eyeglass chain, and the sound of the hall master, the atmosphere of the world rises sharply.
"Chinese style street fashion brand was successfully established: Chinese character deconstruction is a blockbuster"
Since dropping out of school in 2009 to set up his own studio, Zhang Guoqin began to manage and design the brand independently, becoming an early explorer of domestic fashion brands in the era before he had time to arbitrarily publicize. Gradually, he discovered that among the top domestic fashion brands, Richao and Meichao all have their own unique styles. Then why is there no such thing in China? Can't we have our own trendy brand? Driven by such thoughts, Zhang Guoqin set his sights on our traditional culture and vowed to make a Chinese style fashion brand exclusive to the Chinese. In his view, the reason why culture is called culture is that it is the inheritance of culture that is constantly used. China has been around for five thousand years. In today's daily life, it is difficult to see the traditional culture that has been handed down. They are either carefully protected as cultural heritage, or they are frozen in a museum and remain unchanged. And what we can remember is definitely those things that are imperceptibly and closely related to our daily lives.
Relying on wild imagination and persistent pursuit of ideals, after 6 years of precipitation, to 2014, the beginning of q was established. Once this Chinese style fashion brand designed with only Chinese elements came out, it has attracted much attention and love.
The brand concept of "Chuq" originated from Zhang Guoqin's belief that national style culture does not need to be protected.
"Just like a museum protects cultural heritage, once a culture involves the word protection, it makes people feel that it is going to be lost. And I think that culture does not need to be protected. Culture needs people of every age to treat this culture. Iterative thinking and renewal creation of the company form a natural inheritance, rather than inheritance through protection. Many people don’t know the word q in the beginning of q. I think people who know the brand of beginning q can understand this word more. It's also a kind of inheritance."
Zhang Guoqin uses traditional elements, classical patterns, regional culture, and Chinese elements such as embroidery and metal in his design, which he calls hardcore Chinese style, and Zhang Guoqin is also known as the head of hardcore Chinese style in the industry. In addition, he is also recreating the deconstruction of existing Chinese characters in the design, and ingeniously integrates the Chinese character context into the design, so that more people can understand the beauty of Chinese characters.
The deconstruction of Chinese characters initiated by the main hall of the early q is based on the use of deconstructionism. One is to disassemble Chinese characters and combine them with other characters or shapes, and use deformation to expand the meaning, and use the meaning to limit the transformation of the form to make the Chinese character " "Shape" and "meaning" can ingeniously transform semantics and create rich visual language. The other is to reshape the structure and meaning of Chinese characters, adopting superposition or reorganization or opposition to form a new context and artistic conception.
Cool
Sorrow and joy
"Cultural inheritance is love and life"
God always favors those who are enthusiastic about the things they like. From the initial "Chinese fashion brand" to "hardcore Chinese style" to "designed in Chinese only", traditional culture has been transformed and regenerated under Zhang Guoqin's hands. While revealing a new look, the essence of national culture is also reflected.
There are a number of series in the middle school q, among which the more well-known ones are Pure Chinese, Long Yang Xinghui, Good and Evil Series, Crane and Cloud, Terra Cotta Warriors and so on. In each of these series, the master’s in-depth understanding and analysis of traditional culture! In the Pure Chinese series, black eyes and yellow skin are called pure Chinese! In the good and evil series, good and evil coexist in the heart, everything is my own judgment!
Zhang Guoqin said that when he was a child, the world seemed to be either black or white; when he grew up, the boundary between good and evil gradually became blurred and confused with age, position, and rules. Good and evil are actually opposites, but they are one. This rod, flowing in our hearts, has never disappeared.
("Good and evil-the world stands alone and judges good and evil alone", everyone has his own one ruler in his heart, focusing on his own good and evil.)
We regard love as the goal of life, and for Zhang Guoqin, love is the normal state of life. With an average of 12 hours of design time per day, 365 days a year, no matter how late, he can arrive at the company on time the next day. He will also make a plan for himself to learn knowledge every week. At the same time, he has a wide range of hobbies and he is also very serious in playing: Whiskey taster, Converse South China sneaker graffiti contest first place and other tags are all in one. Coupled with the iconic hairstyle that matches his temperament, he always stands alone in the crowd.
Do not forget the original intention, continue to inherit, Chinese style fashion brand, made in the early q
For Zhang Guoqin, like most people, he chose his own life track, but the slightly different is the identity tag of Hall Master Q, which always reminds him not to forget his original aspirations and to carry on the traditional Chinese culture!
Solemnly declare: Manuscripts are provided by third-party platforms and brands, and the original content provider is solely responsible for the accuracy of the published information. The publication of this article is only for the purpose of transmitting information and does not mean that it agrees with its views or confirms its description. If the article involves infringement, please contact us in time (QQ), we will deal with it as soon as possible.
Charger Plate,Custom Black Charger Plates,Portable Black Charger Plates,Creative Black Charger Plates
shaoxing qinzi business company ltd , https://www.qinzisx.com