XII BASKET 12 baskets focus on luxury fashion

2014 Shadow Children Fashion Group XII BASKET 12-basket brand release concept show "The Life of Full Bloom", staged in the Happy Coast Shadow-Shadow Art Space, with extravagance, lightness, freedom and joy, XII BASKET 12 baskets in the "walking dress" field Build a new standard of fashion.

Walking changes life. More and more elite women want to withdraw from the workplace and home and switch to the "walking mode." They look forward to having more natural and comfortable outfits, and to achieve more personality and self-expression beyond quality.

Show Field: Aestheticism

As the leading pioneer in the concept of art museum, "Shadow Art Space" was given to maximize the humanities and artistic value, from the date of birth will be dedicated to the exploration of the avant-garde art form, constantly try between fashion and art fusion Wan Thousands of possibilities. Through the regular launch of fashion brand press conferences, modern art exhibitions, LIVE MUSIC musicals, fashion dialogues, and the “Phantom of Poetry - Taiwan Pioneer Art Exhibition” and other pioneering cultural events, each and every one of the most extreme artistic experiences is amazing. This time the XII BASKET 12-basket brand conference, it also revealed another extraordinary artistic charm.

It is not so much a brand press conference as it is an output of ideology or values. Back to the original design of the booth a counter-traditional T stage gorgeous high cold, the model from the Netherlands Dina walk through the audience seats, the new easy-going smart, fresh and soft colors, there is no complicated shape and decoration, only the fine details with no trace to the finishing touch. The natural temperament of individuality is so beautifully overlapped in the aesthetics of walking, opening up a luxury and free fashion tour for the guests on the spot.

Clothes: Lightweight Emotions loosen for walking

2014 Shadow Children Fashion Group XII BASKET 12-basket brand release concept show

The debut of the XII BASKET 12-basket brand new work is divided into three series: “walking attitude”, “future voice” and “full of life”.

The “walking attitude” explains the state of a vacation. The main colors are NDA color and mint green in white and XII BASKET 12-basket brands. The natural materials of silk and high-staple cotton are spliced, and the simple scalding and embossing. Highlight the rich texture of the details, full of sincerity.

“The voice of the future” has a sense of architecture in terms of tailoring, irregular black and white checkered collisions, and a combination of inner and outer folds, the most popular drop shoulder profile, and the addition of new rainproof plastic trench coat fabrics. There is a fashionable sense of gesture.

The "Life in Full Life" series is light and breathable. The lines and structure are simple. In the black and white background, the bright orange and peacock blue jacquard blooms. The spirit of the brand erupts and the "on the road" feels very strong. .

Philosophy: Enjoy the Beauty of Life on the Road

2014 Shadow Children Fashion Group XII BASKET 12-basket brand release concept show

Following the "fine, elegant, joyful, and intellectual" YINER tone; INSUN Enchang who advocates the spirit of "simplicity . The art of living"; always adheres to the PSAlter Psalms of "British, Academy, Prestigious, Inheritance" brand style; After the Song of Song songs, elegant and timeless, and the OBILIGATO, the “new, unique, charming,” OBILIGATO, the XII BASKET 12-basket is the sixth child of the Yinger Fashion Group. Brand. The brand name “XII BASKET 12 Baskets” is derived from the Bible’s story of “Five Cakes and Two Fishes”, which means “infinite, infinite amount of giving”.

This is the first voice of the concept of "walking attire." “Walking” has become an integral part of the life of urban elite women aged 28-38. They have a young mindset and are eager to free themselves from work and family affairs, to get close to nature, to enjoy life, to explore various gifts of the earth, to slow down and enjoy the beauty of nature and life. In the transformation of various occasions, they are efficient and decent to change the dress code. Compared with solemn business wear and gorgeous party dresses, what you need when walking is “clean, light, free, and attractive.” This is exactly the design concept of the XII BASKET 12-basket brand.

XII BASKET twelve baskets

Throughout the past two years, there have been several trends in the domestic apparel trend market. One is the "fast fashion" high street brand's beachhead, and the second is a significant decline in luxury goods consumption. “Fast fashion” starts with no threshold, but its texture is not enough; luxury consumption has declined, but the demand for design and quality has never been reduced. In this industry context, where is the survival space for a new brand?

Looking back at the history of the entire century of fashion development, it is not difficult to find that the advent of China’s “private era” is very similar to history. A group of wealthy women and celebrities demanded clothing in the same way as women of the European royal family in the eighteenth century. They not only have very high demands on quality, but also have clear requirements on personality and self-expression. This enlightenment for the apparel industry is that people’s enthusiasm for luxury goods is gradually cooling, and rational consumption concepts that focus on creative experiences and emotional experiences will fully replace “comparative consumption”.

As one of the mainstream forces of local fashion, Yinger Fashion Group has been continuously improving and optimizing its brand structure. The XII BASKET 12-basket, which is positioned as "clean extravagant", came into being on the basis of insight into the economic environment and the context of fashion. The 12-basket XII BASKET will also inherit the value concept of “Let the brand celebrate life” and give the wearer the happiness and beauty, love of life and respect for life.