1. The new mode of collection of explosive down products has attracted the attention of physical stores!
A few days ago, the "Global Down Flow Explosive Collection Center", known as the new species of the down industry, launched the first wave of nearly 400 unique new down Explosives to the industry, as well as the original new profitability of the "In-store Consolidation Help" mode.
In just over 10 days, more than 1,000 stores are vying to apply for the "Pinghuo Gang" sponsorship!
One stone stirred up a thousand waves! It quickly aroused great attention and heated discussion among the industry insiders. As the editor-in-chief of "China Service Report", the author is determined to personally go to the scene to find out.
On April 15th, I drove to the Hangzhou Enterprise Headquarters Base, located at No. 535 Shunfeng Road, Yuhang District, and entered the 10th floor of Building 40-the headquarters of the Global Down Explosive Collection Center.
As soon as the elevator opens, you will see the large electronic screen of the centralized procurement center. On the right hand side is a scene-oriented exhibition hall with more than 1,000 square meters, which is magnificent.
In the reception hall, negotiation room, and meeting room, there are about six or seven waves of customers, whispering negotiations or heated discussions...
The electronic gate of the exhibition hall is guarded by a dedicated person. Detailed information needs to be filled in before the progress hall. After verification, mobile phones and other electronic products are stored in the storage box outside the exhibition hall and led by a dedicated receptionist.
2. Gather the industry's top resources, only to empower physical stores
After several twists and turns, I found Mr. Wang Zheng, the CEO of the Central Procurement Center, but he was busy until 22:30 in the evening and sent away the last wave of customers. Finally, Mr. Wang made time to introduce the ZZ Central Procurement Center and the "Shop Help" to the author. New model.
It turns out that as early as July last year, the store's merchandising help down exploded product collection center had already made intensive preparations——
1. The strongest team, focusing on the development and planning of new explosive products!
In addition to the original R&D team of Hangzhou Glacier Apparel, Chairman Ye Ling has also spent huge sums of money to sign R&D agreements with more than 30 well-known design companies at home and abroad;
At the same time, it also hired more than 10 young designers from Shenzhen to focus on the new needs of Generation Z and develop explosive down jackets that meet the fashion characteristics of young people. While helping stores capture current traffic, they can also control the future.
And Mr. Ge Jiaming, a top domestic planning master, served as the strategic general counsel of the ZZ collection center, and led a team of more than 20 partners to settle in Glacier Apparel full-time to create a global down flow and explosive collection center:
Li Yongfeng, a content marketing planning expert, served as the vice president of the content marketing center, and Mao Meixia, a channel marketing expert, served as the vice president of the channel business center. It provided overall operation planning and implementation for the store’s consolidation and procurement center. At the same time, it provided comprehensive operations for 3000 cooperative stores across the country. Network strategy empowerment.
The top R&D team makes the product distinctive, soulful, and valuable, while the expert marketing team makes the store more traffic and higher profits.
2. Take a small test and attract industry giants to join forces!
On February 20 and March 16, two "Retail Shared Commerce" road shows at the Global Down Flow Collection Center attracted more than 200 influential retailers to join.
The good effect triggered a chain reaction. Many industry giants in the down supply chain, industrial chain, and ecological chain also came to inspect in person, and were attracted by the project to quickly reach a cooperation——
At the beginning of March, Ocean Group, the largest feather product/supply chain manufacturing company in China, signed a contract for the first time to become a strategic core supply chain partner of the global down flow and explosive collection center. It will provide more than 2 million pieces of products at industrial cost prices each year. Raw materials and production support;
At the end of March, Chairman Wang of Anhui Baima Group made a decision immediately after his visit: Baima Group's down original base provides a special exhibition hall of 5,000 square meters for the collection center, and plans to jointly hold a promotion summit with more than 3,000 people in Hefei in May.
3. The siphon effect, big names from all walks of life join in to help
At the beginning of March, after the original design director of Islay visited the site, he was attracted by the unique model and development prospects of the store's merchandising help. He joined the site decisively and became a partner in seconds, boosting the entire product to a new level!
Later, when the CCTV "Brand New Era" column team reported on the store to help, they found that the culture and mission of the store was in line with the brand spirit advocated by the CCTV column; they decided to carry out continuous and in-depth reports to help the store to lead the way. "Brand New Era" in the down industry.
In just a few months, it has attracted many top-tier resources such as industry giants, industry leaders, and designer designers in China's down industry!
Next, what kind of influence will the store Pinhuo Bang exert? What impact will it have on down jackets, physical stores, and even the apparel industry?
3. Super-explosive products + store merchandising help mode, helping physical stores to make multi-dimensional profits!
Mr. Wang introduced that the store's merchandising help flow explosive down collection center focused on user needs, creating special down jackets and super-explosive new down.
And through the original store to help 6+2 three light model, to help clothing people to solve the three shortcomings of shops "lack of customer flow, lack of explosive products, lack of methods" in the new competitive environment.
1. Super product innovation and explosive creation to solve the fundamental problems of the store:
In addition to our own 10 large-scale production lines, we have reached a volume and price lock-in mode with the largest domestic down product supplier and intelligent manufacturer-Ocean Group, using the strategies of off-season production, order integration, source supply, and intelligent quick response. Reduce industrial costs by 35%. All the cost savings are used to improve product functionality and design features.
For example, the light luxury goose down jackets that have exploded in the past two years, the supply price of the store Pinhuobang is only equivalent to 70% of the price of regular down jackets! Let the store have super competitiveness!
Explosive down design "Dream Team", develops more than 100 super-explosive new down every year, as well as the entire 3000SKU.
Including fashionable casual style, modern romantic style, BG fashion brand style, light luxury feminine style, designer style and many other styles. It can meet the needs of 90% of the store's goods and realize one-stop purchase.
2. Disruptive innovation, reconstruct a new way of making money for the store:
The store merchandising help collection center created an original store merchandising help model, allowing shop owners to upgrade to helpers, realizing the multi-dimensional profitability of the store "active sales profit + online passive profit + alliance store continuous sales profit", and one store earns the profit of N stores .
With the help of video number outlets, the store’s merchandising assistance system opens up dual-track drives of online and offline, skynet and ground nets, and realizes intelligent marketing, super distribution, social marketing, and live-streaming sales, reconstructing "people, goods, and fields" to help The store is fully upgraded.
4. On April 26, thousands of down products will be released soon!
The author noticed that there are indeed an endless stream of customers coming to the store to help the collection center, and there are at least a dozen waves in a day. The rate of signing or placing orders on site is very high!
Accurate information was obtained at the scene: The Global Flow Explosive Down Collection Center will hold the world's premiere thousands of down flow Explosive Products Conference at the First World Hotel in Hangzhou on 4.26.
Almost 100% of the customers who visited recently have signed up, and the list of appointments made by phone and WeChat is still increasing!
The author hasn't seen such a hot industry scene for several years, and can't wait to see the hot scene of the press conference! We also look forward to our garment industry becoming more and more prosperous and going to the world!
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