Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

Yeshon Yanhuang down fashion new listing: 22-40-year-old urban knowledge women, they like fashion, pursuit of beauty, more economically independent, have strong spending power.

Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

"Yanhuang" was born in 1987. It was named after the "Goose Down" soft warmth and product luxury. It is one of the earliest down brands in China. Today, “Yanhuang” takes “innovation” as its basic footing, and “differential competition” as the means of operation to lead the development of down products.

Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

Performing technical reforms

At the end of the 1980s, down products were still luxury items, and “Yanhuang” provided tailor-made services to customers. After that, it broke the traditional design structure and transformed the original three-layer process into a four-layer process, effectively preventing the drill-down phenomenon. In the choice of surface material, “Yanhuang” got rid of the pure cotton and T/C fabrics of the time, and chose silk, peach skin, cotton and other fabrics with various patterns and printing processes for down apparel production. The future development laid a good foundation.

Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

Innovative products face leading times

In the 1990s, down products began to transform from luxury items to common warm products for people's winter life. Cold-proof bread down jackets dominate the country. "Yanhuang" has taken precautions to take the lead in introducing high-end fashion design concepts from foreign countries, combining the principles of ergonomics, human mechanics, aesthetics and color to create a unique style of "fresh and chic, free and easy fashion". The “Yanhuang” new concept down apparel with urban knowledge women as target consumer groups, functionalities, and fashion as a whole was put on the market immediately. "Yanhuang" successfully found its own commanding heights.

Yeshon Yanhuang down fashion new listing: doing the most IN goddess of winter

Adjust product structure and shape pioneer brand

In the 21st century, with the expansion of the down market demand and the popularity of down products, fashion down apparel has been well-known, and major brands have stepped in and the competition has become more intense. How to consolidate and enhance differentiated advantages at the new level of homogeneity? “Yanhuang” has accumulated a lot of ideas, quickly changed its own way of thinking, concentrated on creating fashion-style, casual down pants, and proposed a new concept of stylish leisure life. "Yanhuang" down pants became popular in the industry within a short period of two years.

Fashion keeps flying and eternal

The future is a combination of technology and fashion. Yan Yan will, as always, stand on the cusp of the times, try to change down products, and create new lifestyles for people.

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