The world's aesthetic discourse power is shifting eastward, and Chinese fashion is once again back to the top. On the afternoon of August 18, 2021, the Seven Wolf Brand Strategy Conference was held in Xiamen Qishang Hotel. With the theme of "Chinese Jackets and China's Seven Wolves", the event brought together dozens of offline local media to attend the event, and national online media and guests simultaneously participated in the press conference. With the participation of industry leaders, experts and scholars, and mainstream media, the discussion on the high-quality and innovative development of China's jacket industry indicates that the seven wolves are about to open a new era of fashion on the path of the leader of Chinese jackets.
Official announcement brand spokesperson Su Bingtian leads Chinese jackets to interpret Chinese attitudes
At the end of the Tokyo Olympics, the Chinese delegation ended with 38 golds, 32 silvers and 18 bronzes. Behind the excitement are living individuals. For example, Su Bingtian, who entered the men's 100m final, has become the "new top class" sought after by the younger generation with the spirit of constantly breaking through the limit and never giving up, linking the national sports enthusiasm. And national pride.
As the seven wolves closely following the pace of the new generation of Pentium, at the press conference, the chairman of the seven wolves, Zhou Shaoxiong, officially announced the signing of Su Bingtian, and said: "Su Bingtian is the pride of China, but also the pride of Asia. His pursuit of the ultimate spirit and the seven wolves It fits well.†Indeed, Su Bingtian broke the Asian record in 9.83 seconds and set a new Asian record. His hardworking spirit, constantly breaking through himself, is highly compatible with the brand core of challenging life and endless struggle that Sevenwolves has always advocated. The seven wolves will work with the Asian trapeze to convey Chinese attitudes with jacket fashion, and create a Chinese jacket, the Chinese seven wolves.
(Zhou Shaoxiong, Chairman of Fujian Septwolves Industrial Co., Ltd.)
Su Bingtian, who is still in isolation after returning from the Olympics, was unable to visit the scene in person, but said through a video connection: "The speed of the arena is also the accelerated rise of Chinese brands. I have always liked the seven-wolves brand because I agree with the seven-wolves delivery. The spirit of hard-blooded struggle and appreciation of the Chinese design concept of the seven wolves fashion jackets. I am very lucky to endorse the seven wolves fashion business men's clothing. Seven wolves, come on!"
(Asian flying man Su Bingtian signs a contract with the Chinese Seven Wolves)
The first king of the market share for 21 consecutive years jacket jackets of deserved
Jacket is a popular clothing item since the 1990s, and it is also the fulcrum for the seven wolves to move the men's clothing market. At that time, people were keen on pursuing a new way of life, and it was clothing that best reflected the way of life. The color-changing jacket, the first classic jacket of the Seven Wolves, is precisely to seize this demand, use high-tech design and raw materials, and use two-color silk thread to make it. Once launched, it has become popular across the country. So far, the seven wolves have entered the top camp of the jacket brand. In the ensuing time, Septwolves continued to devote themselves to exploring the boundary of the integration of high-quality and innovative jacket products. Products such as removable and washable split jacket cotton-padded jacket, classic stand-collar lattice jacket, and "double-sided jacket" have been introduced, breaking the original shackles of jacket products in terms of craftsmanship, fabric, version and usage scenarios.
(Seven wolves "Wolf Culture Jacket" series)
(Seven wolves "attitude jacket" series)
On the road to continuous innovation and exploration, the septwolves have won numerous national and industry-leading awards for their outstanding performance. The fair endorsement and consumer recognition have made the septwolves dominate, and they have also shouldered more industry responsibilities. As early as 2004, Septwolves, as the only private enterprise, participated in the formulation of the "FZ/T81008-2004 Jacket" industry standard and won the Special Contribution Award for Standardization Work of the First National Apparel Standardization Technical Committee. In the following years, it established the status of a model enterprise of industry standards. In March of this year, Septwolves once again won the title of "Advanced Unit for Standardization Work" issued by the National Apparel Standardization Technical Committee and the Standardization Technical Committee of China Apparel Association. It is not difficult to find that Septwolves is constantly exploring its own development path while also focusing on the upgrading of the industry. He Huanxin, sharing industry technology with the friendship of mutual advancement, while steadily moving forward, assisting the development of Chinese manufacturing and the national fashion industry.
In addition, Septwolves has insight into consumer needs, combined with fashion trends and superimposed brand wolf culture in-depth research and development and design, with innovative technology and fabric technology, which has made it favored by consumers and many celebrities. According to the statistical results of the sales of commodities in the Chinese market released by the China Business Federation and the All-China Commercial Information Center, the seven-wolf jacket has ranked first in the comprehensive market share of similar products for 21 consecutive years. Well deserved.
In the new stage of development, the country "accelerates the formation of a new development pattern with a major domestic cycle as the main body and mutual promotion of domestic and international double cycles". This is a major development opportunity for domestic brands. Septwolves is a typical representative of the Chinese jacket market. As the fashion leader of Chinese jackets, Septwolves is China's first menswear listed company, and it has maintained a good record of continuous profitability since its establishment. Behind this achievement, the seven wolves continue to write the legend of the industry with their strength.
(Chinese Jacket, China Seven Wolves-Seven Wolves Brand Strategy Launched)
Multi-dimensional cooperation strategy upgrades to build a "Chinese jacket" brand advancement road
The cornerstone of name and industry has already begun, and the situation and situation must be grasped. Facing new transformation and upgrading, Septwolves re-examined and focused on its core business, returned to product and cultural competitiveness, and explored potential market opportunities through reform and innovation. At the Septwolves brand strategy conference, Septwolves teamed up with China Net, Xinhua News Agency "China Famous Brand" magazine, the Ministry of Ecology and Environment Publicity and Education Center, and the China Fashion Designers Association to jointly launch an in-depth cooperation strategy, focusing on the core categories of jackets, and making every effort to build a "China "Jacket" brand strategy choice.
It is reported that Septwolves will launch the "Chinese Attitude" series of products, which will express the attitude and spiritual core of the Chinese people through fashion jackets as a carrier and present them to consumers. At the same time, it will cooperate with China.com to launch a series of activities of "telling Chinese stories with fashion and conveying Chinese attitudes to the world" to re-examine and focus on core core businesses, return to product and cultural competitiveness, and let Chinese jackets go to the world's fashion runway.
(China Internet News Center (China Net)-Deputy Editor-in-Chief Xue Lisheng)
Not only that, "environmental protection" has always been a topic that fashion cannot do without. In recent years, various high-end luxury brands have raised the banner of environmental protection. As the leading brand of Chinese jackets, Septwolves stated that they will adopt a sustainable fashion strategy, launch a series of environmentally friendly fabrics, achieve strategic cooperation with the Ministry of Ecology and Environment Education Center, and support the United Nations. The "Convention on Biological Diversity" supports COP15, advocates the protection of endangered animals, reintegrates upstream and downstream, runs the concept of sustainable development in every link, and makes a truly environmentally friendly jacket for the people and the world.
(Propaganda and Education Center of the Ministry of Ecology and Environment-Deputy Director He Jiazhen)
Live up to expectations and never forget the original intention. Batches of new and cutting-edge domestic products continue to emerge in the Chinese market, and many old brands with good visibility and reputation have embraced the new era and are heading for a new path of reshaping brand vitality. Today's protagonist, the seven wolves, is naturally one of them. The chairman of the seven wolves stated at the press conference that the seven wolves will cooperate with the China Fashion Designers Association to jointly establish the "Septwolves China Jacket Fashion Trend Research Center" to lead the development of jacket fashion trends. At the same time, it cooperated with Xinhua News Agency "China Top Brand" magazine to explore the development path of Chinese famous brand fashion culture in the hearts of young people, and vividly demonstrated the fashion attitude of Chinese young people in the seven wolves jackets. In addition, Septwolves understands that "image strategy is the spiritual core of brand development", so in the future development strategy, Septwolves will fully launch the new terminal image project, optimize the channel structure, and enhance the channel image.
(Xinhua News Agency "China Top Brand" Magazine-Chief Editor Zhou Zhiyi)
At the end of the press conference, the chairman of the China National Textile and Apparel Council also stated at the scene: The opportunities of the development of the times and the mission of national rejuvenation are giving Chinese clothing brands new historical responsibilities. The new trends and new trends in the development of a new generation of Chinese fashion brands will surely represent the Chinese style and lead the global fashion market in the world.
(China National Textile and Apparel Council-President Sun Ruizhe)
Fashion is the right to speak and soft power. The great rejuvenation of the Chinese nation, the prosperity of the country, cultural self-confidence and fashion leadership are what it means. Clothing leads the rise of national brands and promotes the surging of national trends, and China's fashion industry is showing new trends and trends. As the leader of Chinese fashion jackets, Septwolves is constantly exerting its spirit of wolf spirit, and constantly refreshing the definition of men's jackets with continuous product innovation and style breakthroughs. It is becoming a world-class jacket leader and leading Chinese fashion to the world!
kaiyue , https://www.marketuniongroups.com