In recent years, "fast fashion" brand with its public price, fashion style, greatly favored by consumers and sought after. Compared with "luxury goods", it can become an indispensable element of popular consumer life and consumption. That walking in the forefront of fashion in the world of Italian fast fashion brand will look like it? Italian fast fashion ace SAFY has been flashing landing in China, is about to bring Chinese consumers the most fashionable fashion trends and clothing.
Italian fast fashion leading brand SAFY
SAFY opened its first store in Milan, Italy, in 1995. Milan, Italy as the fashion capital of the world, its fashion industry has been in a leading position in the world. Milan's fashion has a restrained luxury temperament, seemingly understated, but in fact stunning avant-garde. SAFY by the convenience of the fashion capital of Milan, continuous innovation in order to be closer to the world trend of fashion trends, the use of modern fast fashion management and operational philosophy, with a perfect brand image, unique style of the product, the public product prices, fast Innovation and other major advantages, and gradually successfully developed into the fast fashion brand in Italy one of the leading brands. Italian-style elegance, coupled with independent bold design style, a little bit of freedom and romanticism, is presented SAFY brand style.
SAFY has 320 stores in Italy, with a total sales area of ​​500,000 square meters and employs more than 3,900 people.
SAFY has a large number of consumers in Italy, with an average of more than 12 million customers visiting the store each year to spend more than 105 million items sold annually, among the best in the Italian apparel brand , always occupy the leading position in the fast fashion industry.
In recent years, SAFY brand more cross-border integration, the modern culture, art and other new elements into the design, production, promotion and exchange of clothing, and strive to be more rich experience and cultural connotation, the most IN Life philosophy presented and conveyed to a new generation of consumers. It uses stylish design, excellent quality and reasonable price for the pursuit of individuality and the trend of consumers with a full range of products and unique shopping enjoyment.
SAFY to direct and join the layout of China
Currently, SAFY has successfully opened many overseas shops in France, the United Kingdom and other countries and regions. At the same time, China has also become the major area where SAFY expands overseas in the Asia Pacific market. As an independent executive body of Italian Safi apparel group in Mainland China, American flag Asia Pacific (Beijing) Co., Ltd. will seek comprehensive retail management experience in China from the perspective of partners in China's local apparel market to jointly lay out and deepen the retail market in China , For the fast fashion industry in China into the trend of Milan, Italy culture.
According to SAFY executives introduced: "At present, SAFY brand as a fast fashion trump card in Italy, has a strong brand appeal, we hope to give Chinese consumers a new rich Italian style and taste of fashion shopping experience, so that China Consumers feel the charm of the Italian fashion consumer culture, and provide the best products and the most reasonable price to the public. Therefore, we will establish a number of stores network in China mainly through direct sales and franchising, covering China's first, Second and third tier cities, and we will choose partners with comprehensive management experience in the retail industry and a certain status in the local apparel market. "
SAFY Italian Express fast fashion unique business philosophy
SAFY store style to the modern tone, integration of retro and urban decorative details, full of fashion sense. SAFY executives told the author: "SAFY insists on creating the beauty of modern art and space on the store's display. It mixes and mixes fashionable styles of clothing, exquisite and considerate humanized service, creates a good shopping environment for customers and stimulates the consumer's desire for consumption. Customers convey a unique concept of Italian-style fashion life. "
HAPPYMAX INDUSTRY LIMITED , https://www.happymaxcn.com