The 12th RA International Auto Customization Refit Expo Tour Conference was held

Foreword: Twelve years of progress, one armor is ready to go! From October 21st to 23rd, 2016, RA Shanghai International Automobile Customization Refit Expo (referred to as RA Reform Expo) will usher in the 12th session of Shanghai World Expo Exhibition Hall. This is the earliest professional exhibition of automobile modification in China. After two years of continuous evolution and adjustment, the RA Reform Expo has grown into an industry-focused and industry-leading annual custom-made modification industry, which has played an important role in promoting international exchanges, enhancing industrial value, optimizing market structure, and guiding industry trends. Estimate the positive effect!

[Hui Cong Auto Electronics News ] On the afternoon of August 6, 2016, the first roving press conference of the 12th RA Reform Expo was held in Beijing Cool Car No. 1 and the theme of this RA Reform Expo was “Customized”. Trends, values, and ecology. Through holographic activities such as exhibitions, summits, trend releases, annual reports, and exchange meetings, holographic interpretation of the industry trends, consumer trends, and market changes in the 2.0 custom era. In the context of the continued economic downturn in the overall economy, the RA, known as the “Automobile Customized Refit Industry Trend Coordinate”, will be particularly eye-catching this year.

The 12th RA Reform Expo kick-off ceremony

The 12th RA Reform Expo kick-off ceremony

The 230 delegates attending the press conference came from industry departments, news media, automobile OEMs, domestic and foreign custom car companies, conversion companies, automobile sales groups, motor home companies, import traders, automobile design companies, high-end automobile clubs and other institutions. The guests of the conference included Shen Ke, deputy secretary general of China Automotive Engineering Society, Wen Yimei, vice president of China Automotive Industry International Cooperation Corporation, Zhu Kongyuan, secretary general of the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, and president of China Tourism Vehicle and Boat Association Self-driving Tour and RV Branch Liu Weiyi, Liao Hongbin, Vice President of China Automobile Dealers Association RV Branch, Liu Yanjun, Vice President of China Automobile Dealers Association RV Branch, Zhou Yunlong, General Manager of Beiqi Motor Company, Qin Guo, Secretary General of RA Alliance, and Wang Bin, Deputy General Manager of Cool Car Town Chen Qunyi, deputy general manager of Alte Automotive Technology Co., Ge Xianwen, vice president of Changjiu Group, Yan Tao, CEO of Laurentian China, Chen Yu, general manager of Zhongzheng Automobile, Gao Shiyan, chairman of China-US Shijia, and Hu Qiming, general manager of People's Electric Investment Co., Ltd. Wait.

The first roving press conference of the 12th RA Reform Expo

The first roving press conference of the 12th RA Reform Expo

At 13:30, the meeting officially began. The host representative, the RA alliance representative, the exhibitor's representative, and the partner's representative delivered speeches respectively. Everyone expressed their full appreciation and affirmation for the hard work and achievements of the industry in the past 12 years. The future of RA is full of expectations!

Speech by Song Changying, Vice President of China Automotive Industry International Cooperation

Speech by Song Changying, Vice President of China Automotive Industry International Cooperation

Speech by Zhu Kongyuan, Secretary General of the Automobile Industry Association of the National Federation of Industry and Commerce

Speech by Zhu Kongyuan, Secretary General of the Automobile Industry Association of the National Federation of Industry and Commerce

Zhou Yunlong, general manager of Beijing Beiqi Motor Co., Ltd.

Zhou Yunlong, general manager of Beijing Beiqi Motor Co., Ltd.

Speech by Wang Bin, deputy general manager of Cool Car Town

Speech by Wang Bin, deputy general manager of Cool Car Town

Speech by Liao Hongbin, Vice President of China Tourism Vehicle and Boat Association Camping Car Branch

Speech by Liao Hongbin, Vice President of China Tourism Vehicle and Boat Association Camping Car Branch

Mr. Qin Guo, Director of Psychology and Research Director of RA Organizing Committee

Mr. Qin Guo, Director of Psychology and Research Director of RA Organizing Committee

Mr. Qin Guo, the director of the automobile brand science and technology research and the secretary general of the RA organizing committee, made a comprehensive release on the overall layout and operation of the 12th RA Reform Expo.

The 12th RA Reform Expo Launch Ceremony

The 12th RA Reform Expo Launch Ceremony

In October 2016, “RA Fengfenghui” will launch three exhibitions, summits and conferences to create a deep, forward-looking, three-dimensional and professional industry trend event.

RA and the National Federation of Industry and Commerce Automobile Dealer Chamber of Commerce signing ceremony

RA and the National Federation of Industry and Commerce Automobile Dealer Chamber of Commerce signing ceremony

RA and Guangdong Rentong Auto Cloud Technology Co., Ltd. Signing Ceremony

RA and Guangdong Rentong Auto Cloud Technology Co., Ltd. Signing Ceremony

RA and Chinese camping culture signing ceremony

RA and Chinese camping culture signing ceremony

First, the whole vehicle custom manufacturers gathered, the new product release is full of points

More than 200 brands will be exhibited in this year's RA. 85% of exhibitors are first-line brands in the industry, and the new product release rate is over 80%. Among them, 25 customized vehicles are the first in the domestic market. The customized car exhibition area includes Lauders, Tecate, George Barton, No. 1 car cool, STARTECH, ROUSH Mustang, Willard, OCT, German PD, ARDEN Land Rover and other foreign big names, as well as AVIC Zhongzheng, Jinguan and Beiqi. Taipu, Changjiu, SAIC Chase, Central Europe, Quantitative (Lincoln Star), Car Quality, Shangyu, Rentong, Yongdaxing, Haotian, Yunliang, Auto World, Anfuhui, AVD, Kawo, etc. Leading brand. At the same time, Zhongtian, Aiwei, North, Datong, Lingyang, Yujun, Kuanhe Hummer, Farid, Hagrid, Jiangling and other people-friendly travel homes will also become the highlight of this year's RA.

Second, the supporting products are fully covered, and the manufacturers purchase one-stop

The 12th RA focused on strengthening the introduction of modified accessory products. The exhibits covered the whole industry chain, including leather, fabrics, sewing machines, table boards, wooden floors, smart large screens, carbon fiber, 3D scanning equipment, car refrigerators, custom wheels. More than 300 models including brackets, seats, special effects paints, bulletproof materials, electric pedals, welfare equipment, tow hooks, smart tailgates and storage boxes.

Among them, international brands such as Italian Alcantara leather, Japanese Oswego fabric, Asahi Kasei fabric, German Duke sewing machine, NOVITEC carbon fiber, Gloria air suspension are directly participating in the headquarters.

The trend of the three major summits is forward-looking, and thousands of vendors share the platform.

During the RA period, the 12th China Automotive Customization Refit Industry High-end Summit will be held, referred to as the RA Summit. The summit is the core meeting of RA. The scale of this year's conference has been expanded from 400 to 800. The participants include automobile industry department, main engine factory, automobile design and development organization, domestic and foreign automobile modification factory, parallel import enterprise, Automobile sales group, 4S shop, car accessories and materials companies.

The RA Summit will discuss key issues, outstanding issues and trends in the development of the industry in the form of keynote speeches, high-end dialogues, etc., and will release the “2016 China Trends Report on China's Automotive Customized Refit Industry”. At the same time, this RA Summit will also set up a number of professional areas sub-forums, including "advance with the times - cross-country pickup modification forum", "harmonious ecology - car customization conversion design exchange forum", "transformation innovation -- -Automobile 4S shop value-added service development forum", "The future has come - to meet the era of the civilian industry of the RV industry".

Fourth, the RA annual awards ceremony, the conversion trend is released for the first time

On the evening of October 21st, a large-scale dinner with a hundred-person RA modification night will be held, and the 2016 annual awards ceremony of the Chinese auto custom modification industry will be held to thank all the guests and encourage outstanding enterprises.

Shengdian will release the ten annual awards with the most industry value: annual craftsman award, annual design award, annual innovation award, annual brand award, annual material supplier, annual cross-country fashion award, annual fixed-loading car, annual popularity. RV, annual figures. The RA Golden Monkey Awards were first launched this year and are the highest level of the RA series. There are 12 places in total, which are in line with the 12 years of RA. The trophy is designed and produced by famous craftsmen. The gold content is extremely high and he will become an industry. The pinnacle of the leading company.

RA Night will also release the "2017 China Auto Customization Industry Annual Trends" for the first time.

Speech at the press conference of the 12th RA International Auto Customization Refit Expo

Speech at the press conference of the 12th RA International Auto Customization Refit Expo

In the speeches of exhibitor representatives and industry representatives, Mr. Chen Qunyi, Design Director of Alte Automotive Technology, Yan Tao, General Manager of Laurent China, Chen Hao, General Manager of Zhongzheng Automobile, Ge Xianwen, Vice President of Changjiu Group, and Director Liu of Quality Yu Yun, the general manager of Yunshun Shunda Trading Co., Ltd., and the assistant of the president of Willinal, Qi Qi, and other seven exhibiting companies, were outstandingly released, representing the royal modification, business customization, modification design, off-road modification, interior customization, and residential caravan. Exhibitors are highly optimistic about RA's professional competence and industry height, and will place this year's key products and new products on this RA for the first time.

Exhibitor representatives and industry organizations attending this conference include: China Automotive Engineering Society, National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, China Automotive Industry International Cooperation Co., Ltd., Beijing Beiqi Motor Corporation, Alte, No. 1 Che Cool, China National Trademark Association, Lorinser China, AVIC Zhongzhen, Jinguan Automobile, Changjiu Group, Volkswagen China, SAIC Chase, George Barton, Zhongjin Auto Trade, Dongfeng Special Vehicle Company, Beiqi Taipu Off-road Vehicle Company, Huge Automobile, Tianjin Ba Boss, Beiqi Penglongxing, Cool Car Town, Zhongtian, Aiwei, Zhongxiang Camping, Hubei Automobile Distribution Association, People's Automobile City, Shanxi Automobile Dealer Chamber of Commerce, Beijing Auto Parts Association, OCT, Haotian Automobile, Tianjin Yong Daxing Pickup Center, Zhongche Qinghong, Subaru, Yunliang, Kawei Automobile, Kawo, American Paramount Off-road, Dongjian Group, Rentong Auto Accessories Company, Renjian.com, RV Landscape, Tianjin Dili, Wei Linal, Huifeng Jiaye, Fengcheng Automobile, Baihecheng, Anfuhui Design, Guangxun, ROUSH, Kowloon Lighting, Off-road Rivers, Shangyetang, Jiekalong, Europe Asia, Ruili Interior, Dukepu, Ouzhonghui, Guangming Automobile, MKB, Cheetah Refit, Nomads RV, ART, Dejun Automobile, Battle Shield, Car Enjoy Network, USA LOCAL, Deotong, Car, RUF, 懿Car dealership, car street, deep play, Dalian Fuyang, Luchen carbon fiber, Fusto, Weihao, beautiful speed, exquisite team, Sol car, dragon chair, famous car sink, platinum vanadium, Antaier, Tianjin Hualong, deep Play and so on.

The 12th RA International Auto Customization Refit Expo Press Conference

The 12th RA International Auto Customization Refit Expo Press Conference

It is reported that the next conference of the 12th RA is scheduled to be held in Shanghai in September. It is expected that RA will be able to contribute to the custom-made modification industry in October.


Responsible Editor: Zhang Xinxin

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