The development of the brand is inseparable from the relevant advertising campaign, only the first with a professional and efficient brand promotion activities to open the market visibility, follow-up long-term brand development can be more smoothly carried out. "OFFSIDE offside" Teenager is the first brand of Chinese youth clothing, in the development of the brand, a series of professional and efficient brand promotion activities in the achievement of the brand in the juvenile market leader in the process played a very important Role. Cooperation with influential traditional media In order to make the coverage of advertising information of this brand as wide as possible, "OFFSIDE offside" youth clothing and domestic well-known media CETV "juvenile to see China" brand interactive programs conducted in-depth cooperation . Through the cooperation with influential television media, the popularity of this brand can be quickly opened nationwide. This way of advertising, not only to make the brand more distinctive brand image, effectively raising the visibility of the brand and market influence, so as to reduce the cost of partners for a large number of late advertising costs. But also allow the brand to provide more customer resources for the further market expansion of the brand during the interaction between consumers and the brand's publicity theme so as to rapidly expand the market share of the brand. Use new media to win more customers Today's new media, such as QQ, WeChat and Weibo, have been fully utilized in the market. The huge value of commercial development has allowed the brand's advertising to become more sophisticated and sophisticated. In order to make full use of these efficient advertising media, the brand integrated marketing communications on these platforms. To this end the brand will be in these different new media to disseminate the brand's advertising information, through the consistency of advertising information dissemination, the brand efforts to use professional and efficient advertising to win more target consumers, and thus In the new era continue to make this brand bigger and stronger. Carrying out branding promotion Branding advertising is a very precise brand promotion strategy. By bringing together a large customer base with a co-operative interest and then branding to these customers, the brand can quickly win as many partners as possible in a short period of time in order to rapidly increase the number of end-entity stores in the brand, Rapid expansion of the brand's market share, thereby enhancing the brand's market position. "OFFSIDE Offside" Junior is for their partners to create unparalleled market development conditions, and strive with the majority of partners to achieve win-win market brand development goals.
