Under the crisis to regain the Humen clothing cluster effect

In the Warring States Policy, there is such an interesting story: After Qi Xuan Wang Tianbo succeeded to the throne, in order to consolidate the power of Qi and want to admit talents from all over the world, he asked his great talents Chun Yu to recommend talents. Within a day, Chun Yu é«¡ continuous recommendation of seven people. King Xuan Wang think Chunyu é«¡ do so irresponsible, it is very angry and said: "Guaren Wen Yin rare, thousands of miles may not be out of a nun, a hundred years may not be out of a saint. , Is what reason "Chun Yu answer:" non-also, similar birds are always together, similar beasts are always walking together.Kengwa wetlands can not find the Bupleurum, Platycodon, and to the back of Liang Fu Shan But it can be the amount of vehicle-fighting things to gather together, people in groups, I was the Magi, the monarch came to me here to find the Magi of course, easy. "Things gather together" is a common phenomenon in human activities and also an objective law in nature. Nowadays, this phenomenon of human activity is being applied by economics. The market economy is an agglomeration economy of "gathering things together." Industrial clusters refer to enterprises that have competition and cooperation in a specific area and are geographically concentrated and have an interactive relationship , Specialized suppliers, service providers, financial institutions, manufacturers of related industries and other relevant institutions. The resulting effect is called "cluster effect." Industrial clusters are a typical phenomenon in the development of the world economy. The ceramics industry in Silicon Valley and Italy in the United States is a well-known example; the commodity wholesale market in Zhongguancun and Wenzhou in China is a famous example. Living in the Pearl River Delta region of the modern manufacturing city - Dongguan City, has walked in the domestic promotion of industrial clusters to upgrade the forefront. Under the jurisdiction of the Humen clothing, after many years of hard work, formed from the design, production and sales of apparel industry structure network, with significant regional economic characteristics, formed a regional brand. So, how to correctly treat the cluster effect of Humen garment enterprises? Recently, the reporter interviewed the authority of the local apparel industry as well as several well-known clothing company CEOs, on this issue, they are benevolent see the benevolence, the wise see the wisdom. Cluster effect is an important mode of economic operation Dongguan City, Chacheng Clothing Co., Ltd., Mr. Liu, from a macro-analysis of the cluster effect, he said that with the development of the world economy, industrial clusters have become an important economic mode of operation in the modern economy , The development mode of industrial clusters is nowadays one of the reasons for the rapid development and vitality of garment enterprises. Looking at the successful enterprises of all countries, we can find that all enterprises that are tenacious, have fast development and have considerable profits are not fools, but are in a cohesive manner. They show a strong cluster effect and are mutually beneficial to enterprises Benefit. As an objective economic phenomenon, enterprise cluster is arousing the concern of economic circles. Behind the success of Jade Love, it integrates a comprehensive set of franchise technical support and comprehensive operation support services. Jade love children spend huge sums of money invited the forefront of the century Enterprise Management Consultants Limited and other large training companies from time to time training, spare no effort to create a quality team, through these high-quality talent management system, set up a human resources management, retail Professional service training, the risk of earning a handsome return. Humen clothing industry cluster components "in the Humen do clothing, do not have to worry about the purchase of raw materials, do not have to worry about the product checked, the real production, supply, sales through-train service; dealers talk about business, as long as mentioning Humen clothing, Customers are assured that this is the charm of the local brand ah! "Super Garment Co., Ltd., chairman of Chao said. The owner of some garment enterprises also told reporters that the formation of Humen garment enterprises cluster is inseparable from the correct guidance of the government. From "casual" stalls to the formation of a unified market, and then to the "Fumin Commercial Building" as the leading garment Sales groups, these are the result of policy regulation. The superior geographical location laid Humen clothing industry cluster based position. Humen is located at the intersection of Guangzhou and Shenzhen Economic Corridors, adjacent to Hong Kong and Macao. It enjoys a superior traffic location with Humen Port, a national first-class port, nearby Shenzhen, Guangzhou International Airport and Pearl River Main Pond, The highways and the major cities in the PRD are interconnected by roads. These hardware measures will undoubtedly enhance the Humen's ability to radiate to the surrounding area and make close contact with the rest of the world. This is an essential element in the formation of Humen's garment industry cluster. Seize the opportunity Humen clothing industry cluster is another important cause of the rapid rise. Over the past 20 years, Humen has firmly grasped the favorable opportunity of a large number of garment enterprises in Hong Kong, Maucao and Macao and rapidly developed the garment industry. From wholesale, retail and monopoly to simple garment and self-owned brands, Humen firmly broke into the international market, Now Humen has become a banner of Chinese clothing. Humen apparel industry clusters pay attention Humen clothing enterprises, of course, there are many competitive advantages, however, these competitive advantages are being hit by other regions. According to authoritative sources, the same in the Pearl River Delta in Guangzhou, Shenzhen, the two major cities have the garment industry as a pillar industry to be nurtured and supported; and Jiangsu, Zhejiang, Shanghai and other places are integrating advantages of resources to speed up the development of garment enterprises. So, the challenge is also placed in front of Humen clothing enterprises, industrial clusters in full advantage of the show, the drawbacks are also emerging. Turning to this issue, Mr. Yang of Tianlun International Group Co., Ltd. of Hong Kong expressed his deep feeling about this: "Currently, there is a lack of high-end designers and outstanding marketing personnel and management personnel in Humen Garment Enterprises. Our company is currently recruiting outstanding people across the country Of the designers, but it is difficult to recruit in the Humen enterprise satisfaction designers.With the intensification of international competition, talent competition is also prominent, talent training is an urgent matter. "There are too few well-known brands, brand The added value is too low Humen industrial clusters lies. Mr. Qin of Humen Garment Association told the reporter: "The brand of Humen clothing is relatively weak in the competitiveness on the international market. There are few brands with high grade and rich cultural connotation, and fewer famous brands. Among the 5,000 registered trademarks, China Famous Only one trademark, China's brand name 3 (including YQER jade love couple costumes led), 12 national exemption brand; Guangdong famous brand 11, Guangdong famous brand only 12 ". At the same time, he also fears that Humen clothing enterprises are not strong in innovation and lack of anti-risk ability. The most obvious example is that under the impact of the financial crisis, some garment enterprises adopt the "hibernation" approach and play the so-called "capital accumulation" game. Looking forward to the grand opening after the financial crisis, it is wrong. Reporters noted during the survey, with the continuous expansion of the garment industry, Humen land resources gradually scarce, while the power supply is also tight. The crisis of resources severely restricted the virtuous circle of garment enterprises, and the development of industrial clusters suffered from resource dilemma. How to scientifically analyze the industrial cluster efficiency of Humen garment enterprises is a topic that government officials and garment industry people must pay attention to. Since the brand was founded, "YQER" has always attached great importance to the building of a brand culture. Especially in the past two years, the unique advantages of "Jade Love" have become more apparent in the market and have become increasingly prominent Couples with the largest market share of the brand. "Jade love child" will continue to promote the leisure lovers culture, to open up new markets for leisure lovers spending, creating a new situation of China's leisure lovers clothing consumption. Work together YQER Jade love children, work together to share the wealth of the road.