GLADITH brand planning driver - Youzi German creative laboratories Start the revolution Awake to the Revolution Starting a revolution and imagining the future are the fate and dream of a creative worker. The market concept of "Industrial Creative Design" was first drafted as early as 1983 and a number of patent works have benefited universally across the globe. Dozens of smart labels and experimental goods are closely linked with the evolution of space and time. It is a multidisciplinary Constructive theory, combining psychology, human engineering and applied aesthetics, and all other areas of knowledge, especially in the field of fashion industry both deep and far. Brand Creating From the late 70s to HORN BILL's own "brand recognition system" to the 80's 5-SPEED to show creative ideas, the first issue of "product mail order catalog" marketing model, fully in line with the needs of each "family consumer groups" and more The 5-SPEED casual style into the field of life, resulting in a popular wave of the 1980s has stood still, when the technology of homogenization to increase the added value of the product, that is, the "creative upgrade" effect on the market economy. Fashion Leading Timing In the 1990s, with the improvement of consumer tastes and the transmission of fast-paced popular messages, the traditional clothing inertia was completely emancipated and a new demand for consumption was derived from "the fashion is no longer restrained and leisure is no longer obtrusive." In the "dominant trend ("GLADITH" means the fashion capital of France • Paris "set off today's fashion phenomenon of this silver storm", known as the "GLADITH phenomenon" and the name , "Silver" is the image of GLADITH), Gelaidei comprehensively refurbished its product mix and stepped up "creative and popular" conspiracies so that GLADITH's aesthetic ideas can fully embody the new generation of metropolitan women's diverse lifestyles, "creative personality, gorgeous avant-garde "Is the eternal connotation of commodities. Since its listing in 95, it has been repeatedly invited to participate in cosmopolitan fashion exhibitions such as Tokyo, Osaka and Hong Kong, and has received enthusiastic responses from the markets of Europe, America, Japan, Taiwan and China. Spirit of Design GLADITH product design group with the pursuit of beauty and taste of the high enthusiasm, with a dense mind to feel the traditional cultural assets, a more open mind to recognize the impact of foreign culture, "especially in Paris, the cultural evolution of fashion industry feel deeply" from time to time performance Integration of multicultural "postmodernism" approach, under the keen sense of internationalization, informationization and specialization, fully grasp the popular dynamic, the seasonal new materials and flexible use, in particular, the cloth flower totem design even better, every piece Works have amazing ideas, so that product development and market demand fully fit. Team Inspiration In addition to their professionalism, each member of the creative R & D department has a sense of teamwork. Taking the holistic consideration of indulgence and freedom, each member of the R & D department leads the popular art without reservation. Its planning motivation is as follows: seasonal mood, theme park , Color games, with the fun originally with the popular morphemes and consumers for the most direct analysis, and through the display and catalog confession, is an indispensable marketing tool, all professionals in one go, control the original flavor is not lost Under the operation, the exhibition provides avant-garde sensory space and a special introduction to express the product's creativity. Imagine the Future Imagination GLADITH Ge Laodi New Century began in the Chinese market in just over three years Raiders the size of cities across the country set up nearly 300 stores at the same time, more knowledge management innovation and quality of culture must be based on a solid foundation, 2003 Year began to introduce a product management system, focusing on "zero defect" thinking, will be strategically located in an area of ​​about 10,000 square meters of production processes and deepen the management awareness of thousands of practitioners nationwide. Imagine standing in the ever-changing environment, the key is "sustainable innovation", the fashion industry is like an organic life, you need endless self-rebuilding, so innovation not only in the creative research and development department, but also GLADITH brand We cover every corner, every process and every one of us "Learning is a means of innovation for the purpose of" common belief, Together towards a foothold in China, grasp the ideal market in the world!
