December 9, Adidas and Disney jointly announced that the two sides will jointly launch a new baby and children's clothing line, the first series to "Mickey and its friends," as the theme, the classic Disney cartoon image Mickey, Minnie, Goofy, Tang Duck and Daisy perfect integration into adidas high-end children's clothing line, both sport and fashion sense. This series of products including clothing, footwear and accessories, in the Adidas store and the world's major sporting goods retail stores have sales. For the first time in the market for children's clothing in addition to retaining the traditional adidas clothing tailoring, the details of the decoration to give full play to the magic of Disney, such as T-shirt and trousers pocket design and rubber-like Mickey's badge, Hoodie Mickey shape Zipper buckle and so on. Boys 'T-shirts and shirts are dominated by lifelike Mickey images, while girls' clothing and hats are dominated by elegant Minnie. In order to make the whole equipment more complete, this series also added a special feminine accessories, such as matching with shoes, drawstring bag, printed with Mickey and Minnie pattern print hat complex and comfortable cotton socks. In addition to adhering to the classic three stripes Adidas design, the series of the main push single product more clever use of the details of the application, for example, the whole body printing on clothing, metal pearlescent effect, unique silver lace material on the application, triggering Countless children's whimsy. The main products include shoes, Disney StreetRun training shoes, girls 'shoes with rose gold with silver metal, boys' shoes are lake blue and white and white. Cartoon image of the upper Mickey and Minnie use the three-dimensional design of the entire shoe lifelike. The most noteworthy details are colorful soles, leaving children with adidas sports shoes to grow footprints printed with Disney stories. "The stories of Mickey and Minnie are with me, and I once had a big goal of designing an extraordinary collection of kids 'clothes for kids that can bring these lifelike Disney classic cartoon characters to kids' That's cool and cute in life, "said Rana Bacacan, adidas designer. "This is a great opportunity to bring together two of the world's leading brands and combine their expertise to create a perfect blend of children's sports and the love of Disney cartoons," said Pete Brady, adidas children's wear manager. A new world. "PaMElaLifford, executive vice president of the global home and lifestyle division at Disney Consumer Products, said:" Mickey's image is always on the cutting edge of fashion and we are very happy to fit Mickey and its friends into the product in such a way Among the new campaign for children's clothing series will bring joy to children, but also can attract their rich sense of fashion parents. "Spring and summer 2010 series will be December 2009 to January 10 in succession between Adidas stores and major sporting goods retail market. The next product line up for Adidas and Disney will be inspired by the cartoon characters in Toy Story, the classic Disney cartoons, and will be released simultaneously with the much anticipated global release of Toy Story 3.
