Seven wolves casual men's advocates

Recently, Septwolves (002029) held a seminar on the reform of the company's equity structure and strategy in Xiamen. More than 20 people including company executives, fund managers, brokerage researchers and fund researchers attended the seminar.

According to Zhou Shaoxiong, general manager of the company, Quanzhou, where the seven wolves are located, is one of the important casual wear production bases in the country. Casual wear and jackets produced by garment enterprises in Quanzhou account for a quarter of the national market share. Among them, there are more than 100 dyestuff enterprises in the scale, and more than 400 related companies such as zippers and accessories, which have formed a complete industrial chain for apparel production and services. Therefore, the “clothing industry cluster” effect of the Seven-Pegasus wolf’s location makes it maintain a continuous competitive advantage in terms of cost.

It is understood that based on the fashion needs of the apparel industry, the seven wolves assembled the best fashion designers in Hong Kong, Shanghai and Japan, and used the methods of interpreting the concept of world fashion as a means to combine market demands as a means to lead the domestic design concept of casual wear. . The company will use manufacturing as its foundation, culture and brand as two wings, and strive to be the first brand in China's garment industry.

Seven wolves' products highlight the thematic and personalized features. The company's stores are centered around thematic design and reflect wolf culture through thematic changes. Zhou Shaoxiong said that as early as 1989, the company registered the “Seven Wolfs” trademark, which was an early trademark registered company in the industry. After 15 years of brand building, the wolf culture has been widely recognized by consumers.

According to statistics, as of the end of 2003, the company’s marketing network has covered 30 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 550 franchised stores, shopping malls and cabinets. At the same time, as a necessary supplement to the agency sales model, the company will use the funds raised to increase the marketing management headquarters, 4 flagship stores, 46 direct-run franchise stores, 1 national logistics dispatch center, 3 regional distribution distribution centers and complete The e-commerce platform will further expand the company's marketing network scale, increase the stability of the marketing network, and strengthen the company's control over branding and marketing. Through self-operated stores, the cultural connotation of the company's products will be transmitted to consumers.

The fund managers, brokerage researchers and fund researchers attending the conference are optimistic about the company’s development prospects and fully affirm the company’s management brand and cultural construction. Shenyin Wanguo’s industry researcher stated that the company’s leading product, the “Seven Penguin” brand casual men's wear (jackets) industry has a prominent position, with a market share of more than 10% and ranked first in the same product category for four consecutive years from 2001-2004.

With regard to the company's share reform, the experts pointed out that the split share structure reform is in fact a consideration, and it is a game between non-tradable shares and tradable share holders to obtain circulation rights for non-tradable shares. Therefore, the company must consider the interests of all parties in the development of pilot projects for share splitting and obtain support in all aspects. The success of this reform will enable the company's value to be fully reflected; it will help enhance corporate image, brand and market competitiveness, and promote the company's development; and it can better expand its financing channels.