The Coca-Cola brand has invested heavily in creating a "crystal diamond lineup"

The world's beverage giant Coca-Cola (China) Co., Ltd. officially announced in Shanghai yesterday that Lin Junjie, He Jie, and SE7EN were the spokespersons for their best-selling sprites. They formed Sprite's shiny "crystal diamond lineup." The company’s vice president and general manager of market strategy and innovation, Su Boliang, presented three spokespersons and staffed with a Sprite “Diamond” ring designed by a famous Hong Kong jewelry designer. The conference was broadcast for the first time by three spokespersons. Behind the scenes of advertising "travel articles", this high-cost, strong lineup, large-scale production Sprite theme advertising will be officially launched in June.

Regarding how the Sprite brand recognizes these three popular idols as endorsements, Su Boliang said, “Sprite has always had a close connection with music because we believe that young people’s dedication to music dreams is like spending all of Sprite on immersion. A refreshing world full of freedom and vitality! Lin Junjie, He Jie and SE7EN are ideal spokespersons for the Sprite brand. Their distinctive qualities and talents fully demonstrate the originality, freedom and vitality of the splendid new music pioneered by Sprite."

Su Bailiang presented to the three new spokespersons a Sprite “Diamond Ring” created by Hong Kong famous jewelry designer Mr. Li Guanqiu. The design of the ring was inspired by the cool and refreshing cool feeling of Sprite. It is divided into three different texture surfaces: ice surface, silk surface and glossy surface. It matches the different qualities of three spokespersons. It is reported that the Coca-Cola Company will launch the latest Sprite advertisement in June. The generous production of the Sprite will be remarkable: three Sprite "Diamond Diamond Lineups" will be filmed in Thailand. The international production team that spans China, Thailand and France will be comparable to the standard of film shooting. Double-lens shooting makes Sprite's “cool and cool heart” a cool and cool world.

In addition, although the Coca-Cola executives were silent on the signing of the trio, the reporter still heard through multiple parties, and the trio’s signing bonus totaled more than 10 million yuan.

It is understood that SE7EN this time about 8 million yuan endorsement "Sprite", Lin Junjie and He Jie worth 2.5 million yuan and 2 million yuan.