Next stop: PONY 09 in Brooklyn returns to birthplace

On July 18th, PONY displayed its new products in the spring of 2009 in Shanghai. The product continued the unique and dare to break through the traditional style of PONY. PONY, which is in the forefront of fashion, brought a wave of fashion trends this time. PONY returns to its birthplace and continues to show off its history.

New York, as a popular cultural sanctuary, has different branch themes in each season under its big title. The first quarter of 2009 will feature "Pop Art Pop Art" and "BROOKLYN Brooklyn." Pop Art was the main art movement that began in the 1950s. Its works are powerful and exaggerated. This is exactly in line with the rebellious and young personality of PONY. There are four series of athletes under the Pop Art: LOVE series, skyscraper series and Big Apple. Among them, the Big Apple series uses irregular cuts and watermark patterns to break the traditional patterns and give people a fresh look.

In addition, Brooklyn is merging the changes of the old culture and the new generation. There are many different visual elements, such as warehouses, graffiti walls and barbed wire fences. The Brooklyn series reflects the geographical features of the various towns. In PONY products, cotton material, using watermarks and plastisol printing patterns, brings out the dizzy visual effects, and fully reflects the feeling of Brooklyn. These coincide with the positioning of PONY itself. In line with the theme of each season, PONY will launch special edition products. At the same time, there will be special POP display, window display instructions, advertisements and promotion items to support new products.