For many newcomers entering the sales position, it is always difficult to quickly find a sales method that suits them. People's personality is very different, and the character has largely touched a process of what kind of work is suitable for a job. Therefore, for sales alone, I would like to share with my peers who have just entered the marketing industry or who are already in the sales industry but whose performance is not satisfactory.
The current sales methods are divided into three types: telephone sales, unfamiliar visits, and online sales. No matter which kind of sales, there will be a common starting point, that is, the collection of information. Telemarketing requires a phone number. Unfamiliar visits require an understanding of the situation in a particular area or building. Network sales need to find a staging area for the customer base. Therefore, when we are ready to do these tasks, we must also think at the same time, so that we can not waste and use these materials more effectively.
Before you call, before you visit, and before you open the web page (QQ\Msn), if you have thought about how to make good use of these thin materials, you are already a qualified salesperson, and you know how to sell well. It is. If you have never thought about it at all or just like a headless fly, you don't know how to make good use of these hard-collected information. At this time, you can get started with fishing and casting.
Fishing means that you may take a long time to get things done, but if you gradually understand the fishing skills, you will know where and how you can catch big fish.
First of all, of course you have to be familiar with the company's business basics. Don't waste every call opportunity, every visit opportunity, carefully and carefully ask your potential customers about their concerns or problems that already have troubles. Use your time and use the patience of fishing to surround your customers and use your own enthusiasm. More focused, more focused, more sincere, try to help customers solve their concerns, help them solve their troubles, write a detailed solution for practical problems, let customers do your hard work. Moved and let customers be tempted by your plan. The customer relationship cultivated in this way has a great advantage, that is, the relationship will be very strong, and there will be a certain cost investment. It is necessary to think of a single month, or a single order for a few months. However, the performance of a single order can outperform the average sales staff to pay the same time, and strive to either not give up, just to make a big order.
When you successfully traded a friend's client through fishing, you will gradually use the phishing method to copy the successful model, which will save you a lot of time, make more friends, and do more performance.
Being a friend can't be anxious. The appropriate tea house should drink tea and talk about the heart. Start from a friend's point of view, properly care about the customer's family, find a way to break through the quality of friendship from the conversation and care, and find out the appropriate temptation. The balance of values. Instead of clarifying your intentions in the first place, and exposing the interests, you must trade your business in a relaxed and pleasant state, and the subtle relationship extension will grow. And if you can be a good friend, you can have proper care and condolences during holidays and normal times. There are many ways to express your condolences, such as famous letters, greeting cards, accumulated coupons, and wholesale gifts. Wait, believe, the sustained effort will be rewarded, of course, this return will be a surprise that you do not ask for a return, too deliberate, it is done.
Spreading the net means that you have to work hard and be diligent. Your efforts must be able to make you cross-team into a fire net, a net that can be used for fishing and destructive. In mathematics, there is a concept called probability. For example, when you have 100 calls, you will find 5 interested customers. After intensive development, you finally have one, and the probability is 1%. However, with the fierce competition in the market, and the difference in personal ability depends on the diligence of wisdom, this probability is gradually recognized as the 1% law. This 1% law does not mean that you must have 100 calls. Will trade a business, it means that you must find a customer to deal with you in 100 phone numbers, or 100 unit visits, you can be considered a basic qualified salesman. If you can't make a deal, you are either not suitable for sales or not diligent.
When you don't have the patience like fishing, slowly go to the bubble, go to grind, and develop a deep friendship customer, you can choose to use yourself as a machine gun, call more, go out and visit, give yourself every day. Set a strict amount of tasks, in the constant phone calls, visits, find the skills of calling, find the way to visit, and gradually spread one of the 100 calls to the development of 5, 10. . . When you find out that you can be skilled in direct (bypassing obstacles) by phone, you can find the person in charge of the business. You can see who is the principal through a visit, and you can smoothly enter the general manager and chairman through the visit. Office, you will find out at this time that you already like to sell.
Fishing, casting nets, one with small enlargement, one with large collections, each with its own advantages, each with its own methods, and doing sales, it is more important to find a sales method that suits you, if you are not sure how to do it Selling and feeling a headache, you can choose one of them to try, you can also carry out at the same time, you can also innovate according to your actual situation, you can also imitate the way you are already a salesperson, although in favor of the purpose Unscrupulous, but I hope that the fundamentals of being a man can still follow the idea of ​​being good and being moral.
Welcome to the sales have their own insights to communicate with me, their own experience, welcome voices with different opinions. In the next article, I will share with you the “feeling of sales for sales preparationâ€.
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