Joey Gillard's story
Joey Gillard is the American car sales king. He believes that it is important to sell a little emotional debt to customers.
His office usually has a variety of brands of cigarettes. When a customer comes to his office and forgets to smoke and wants to smoke one, he won’t let
The customer ran to the car to get it, but asked: "What brand of cigarette do you smoke?" After hearing the answer, he took it and handed it to him. This is the active debt lending, a small debt, an emotional bond. The average customer will thank him for establishing a friendly and friendly atmosphere.
Sometimes, customers who come will bring children. At this time, the sales king took out the beautiful balloons and the good lollipops specially prepared for the children. He also prepared a fine badge for each of the client's family members, which wrote the first: "I love you." He knows that customers will like these carefully prepared gifts and will remember his heart.
He said that I had handed over any small things in his hands. Anything that I handed to his family would make him feel that he was owed to me. He owed me a love. This is the emotional bond I gave him, not too much, but it is enough to have such a little bit.
The experience of Joey Gillard proves the truth that customers not only buy goods, but also buy attitudes and buy feelings. As long as you give the customer an emotional bond, he owes you a favor. In the future, he may come back to pay the debt, and the better way to pay off the debt is to buy the product you are selling.
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