Zegna's senior menswear stationed in Mongolia's Sukhbaatar Square for the first time

Zegna Mongolian Store

October 2009. Ermenegildo Zegna became the first Italian premium menswear brand to open a store in Mongolia.

In the past 100 years, Zegna has successively developed many emerging markets around the world, including China, Russia, India, Latin America, and Mongolia, which has just entered. Recently, the global expansion of the Zegna Group is in full swing. In October 2009, the new franchise designed by architect Peter Marino opened in Beijing, Hong Kong. Another Ermenegildo Zegna and a ZZegna store opened in Singapore's IONcentre. The opening of the new store in Mongolia is also part of the Group's expansion plan.

Ulaanbaatar’s flagship store in Mongolia boasts 189 sqm of luxury space and is located on the ground floor of the Central Tower in Sukhbaatar Square. The harmonious unity between natural wood and stone has created a shopping space full of masculinity, and it feels like being in a private gentleman's club.

Architects Gianmaria and Roberto Beretta of Milan's Beretta Studio participated in the design of the new store. The ingenuity of detail processing and the ingenious use of natural materials underscore the high quality of Zegna's classic style and mature elegance.