The star of Xingxing is the main theme of the ladies' romantic declaration.

Speaking of China's "women's wear" market, industry experts once judged this way. In the future, it is definitely not just an era dominated by big international brands. Once domestic brands are awakened, the power that erupts will be astonishing. The "Romantic Manifesto" eye-catching "new ladies fashion" slogan attracted everyone's attention, to understand the doubts of the clothing brand "Qiao Shi". At the time of the romantic declaration Garment Co., Ltd. held the “New Lady Fashion Trends Investment Summit” in Beijing. The reporter had the privilege of interviewing Mr. You Xing, Manager of the Planning Department of the Xiamen Romantic Declaration Garment Co., Ltd., and talked about “What is the new lady fashion”?

"Romantic Declaration" is a famous women's brand born in 1996. In 2009, based on years of professional experience of the well-known marketing planner An Jiezhi Yang in the industry, based on extensive research in China's women's wear, fashion casual wear, new mass casual wear and other fields, it has finally established "new lady fashion". The new positioning, and as a core to launch a series of new strategies.

"Positioning determines the status and the layout determines the outcome. Who can meet the market changes and meet the rise of the younger generation's right to speak, who will be the 'new forces of fashion' in the Chinese women's apparel industry in 2010?" Chairman of the romantic declaration Xu Xianpu expressed with confidence.

According to You Xing, the reason why the “Romantic Declaration” was loved by the majority of fashionable young people lies in the clear positioning of “New Ladies Fashion” and the “Romantic Declaration” established the “Three New Models” of “New Orientation, New Model, and New Space”. "The brand idea. “The first quarter after the romantic declaration positioned 'new ladies fashion' - in the spring of 2010, customer orders will increase by 60%~80% compared to the same period last year. The 'Slow Slow Declaration' has become the most speedy and explosive in the fashion industry in 2009. s brand."

"New Positioning" - "New Ladies Fashion" is a category that represents the development of the industry, and it is precisely the evolutionary trend that leads the consumer group of Shao Shao.

The "new model" means that with this as the core, the competitiveness models in the areas of access, pricing, products, marketing, systems, culture, and image are fully established;

"New Space" - Through market estimation, such a core position is sufficient to support the scale of the brand to reach 200 million yuan, and produce a number of billion-level, 10 million-yuan regional market.

"New lady fashion" set off a new market pattern

Ladies' wear is a sub-field for the women's section. Due to its huge market capacity, it has emerged from women's clothes in recent years. Therefore, according to the evolutionary rules of the category, the romantic manifestation clearly positioned the blank market between the Shaoshang and Hangzhou Schools, the Shenzhen School, and the fashion and leisure women, and took the lead in putting forward the concept of “new lady fashion” in the Shaoshuang industry.

“The new ladies fashion” is a pink sweet expression, with a focus on the category of the sellers and sellers, and cutting the market of fashion and professional categories with a simple and elegant style. It is a circumstantial evidence of the development laws of other categories in the industry and is bound to be ready for development. All new class." Youxing said.

In short, the era of “new lady fashion” in the romantic declaration captures the need for transitional dress for young women in the market segmentation and fills in the gaps in the development of Shao Shu’s age.

"City" has tied "brand"

Occupy the market blue ocean, but also need to supplement with a good market strategy. Corporate planning is a good game for Youxing. Speaking of the romantic manifesto's marketing strategy, Youxing emphasized: “We mainly develop the provincial agency system. The positioning of new lady fashions gives brands greater market space. For agents, choosing a fast-growing brand is undoubtedly a good business opportunity. The development of the 'New Ladies' Fashion' and the romantic declaration have also transformed from the original single-store franchise system to a regional and provincial agency system that caters to market demand."

The new terminal image fully embodies the brand's ease, elegance, romance and fashion sense, and it is designed and promoted around the theme of 'Romantic Declaration - Oriental Love Sea Women's Brand', which enables the strategic branding of urban brands and apparel brands. :

Since the fall of 2009, the performance has steadily increased, and some of the stores that introduced the new image have doubled their performance;

In the spring/summer 2010 ordering meeting, customer orders increased by 60%-80%.

With such impressive achievements, we also have reason to believe that the romantic declaration is not the result of blossoming all over the land. It is a result of the widespread implementation of a steady expansion plan. Just like "Flowers bloom, butterflies fly."