If traditional marketing is about creating an exchange that meets both the needs of the company and its customers, what is online marketing?
This definition contains five elements:
The process is the same as a traditional marketing plan, and the online marketing plan is accompanied by a process. The seven phases of the online marketing plan process include: framing market opportunities, developing marketing strategies, designing customer experiences, carefully crafting customer interfaces, designing marketing plans, leveraging customer information through technology, and evaluating the results of the entire marketing program. These seven phases must be coordinated. Although the process is described in a straight line, marketing strategists usually shuttle back and forth between these seven phases.
The goal of establishing and maintaining customer relationship marketing is to build and create lasting customer relationships. Therefore, the focus shifts from finding customers to cultivating a sufficient number of committed, loyal customers. A successful marketing plan advances the target customer along three stages of relationship building: awareness, discovery, and commitment. It is worth emphasizing that the goal of online marketing is not limited to building relationships with online customers. Instead, the goal is to establish both online and offline relationships. Online marketing programs are likely to be part of a larger marketing campaign for customers who use both online and offline services.
Online According to the above definition, online marketing uses the marketing tools available to the online world. However, as mentioned earlier, successful online marketing programs may rely on traditional offline marketing tools such as Moter.com to provide employee recruitment and job search services. Their success depends directly on the effectiveness of TV commercials, especially a few years ago. Successful super football game advertising.
At the heart of the exchange of online and offline marketing programs is the concept of exchange. In the network economy, companies must be very sensitive to cross-channel exchanges. In other words, evaluating online marketing plans must be based on their impact on the overall transaction, not just on online transactions. Therefore, online marketing may promote sales in retail stores. If companies need to measure the independent impact of online and offline marketing programs, they must be increasingly sensitive to these cross-channel impacts.
I have a deep understanding of the needs of both the company and the client. I check my Baidu ranking every morning. I will look at Yang Fan’s website plan to see what good knowledge points are, and learn from them and apply them to the actual situation. Obviously I am satisfied and faithful to the site. However, if the company cannot repay the debts to employees, suppliers or shareholders, this exchange is not stable. The customer is happy and the company is unable to maintain its income. Therefore, both sides must be satisfied with the exchange.
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