Ms. Lu Fenglian, the founder of the brand, talks about brand development

On July 11-13, the 13th China (Shenzhen) International Brand Clothing & Accessories Fair was held in Shenzhen Convention and Exhibition Center. Today interviewed Ms. Lu Fenglian, founder of the Qiao brand brand of Dongguan Longpin Textile Co., Ltd. The following is the specific content of the interview:

China Brand Apparel Network: Corporate culture lays a solid foundation for the brand's sustainable development. Can you introduce the brand's corporate culture?

Ms. Lv Fenglian: Qiaopin is a company integrating garment technology R&D, manufacturing, marketing and brand operation. In 2003, the company specialized in apparel fabrics and garment accessories. In 2011, the company developed and designed Qiaopin Women's Clothing. It can be said that it is a new brand, a new force, a brand that allows women to love from the heart.

China Brand Clothing Network: What is your product positioning and style characteristics?

Ms. Lv Fenglian: Qiaopin is a simple, stylish, elegant, personalized Oriental style design, fashion and leisure, elegant and romantic, business career is Qiaopin's three style series, with natural, environmentally friendly, comfortable cotton and linen as the main material , In a complete set of form is launched, with free, free collocation space.

China Brand Apparel Network: From the perspective of exhibitors and industries, brand clothing is increasingly selective. Compared with other clothing brands, what advantages does your product have?

Ms. Lv Fenglian: Qiaopin takes a sincere heart, from development to production, marketing team, employees to create with the same dream, to realize everyone’s dreams, just like Ma Yun’s original creation of Alibaba, everyone’s dream, one mind, There is no problem that cannot be solved. Urban women can find the clothes that suit them best in our three series of styles, whether they are at work, party or holiday. This is our advantage. I fully believe in the future of Qiaopin.

China Brand Apparel Network: Health and environmental protection issues have received widespread attention from the society. What is the brand's approach to fabric safety?

Ms. Lv Fenglian: Environmental protection is now recognized as a topic for all of us. Our products use natural, environmentally friendly and comfortable cotton and linen as the main material. They are strictly inspected by the testing department, so please believe that our quality and quality are not what I say. However, customers can personally experience it. This is also an advantage for us.

China Brand Apparel Network: What has led the European fashion trend and what has been the breakthrough in design philosophy?

Ms. Lv Fenglian: With clear positioning of product style and loyalty of end customers, Qiaopin continues to improve and innovate, concise and generous. Let the Chinese mature women wear a calm, elegant temperament at all times.

China Brand Clothing Network: The brand's unique design style is for which age group of consumers?

Ms. Lv Fenglian: Women's psychological age is 25-45 years old. This stage of women is a combination of wisdom and beauty. They are very clear about their direction. Qiaopin can bring confidence and inner temperament to women at this stage.

China Brand Apparel Network: What are your company's preferential policies for franchisees?

Ms. Lv Fenglian: A good service is our preferential policy. First, we waive the initial fee. Second, 100% exchange rate. Third, there are decoration subsidies, fourth, there are rebates.

China Brand Clothing Network: The development of the brand can achieve today's results. What do you think is the key point?

Ms. Lv Fenglian: The key point, which is our advantage. Just mentioned, this is everyone's common goal and firm belief. This goal makes us unite and an excellent team. Do real things and keep improving.

China Brand Clothing Network: In a competitive environment, what do you think are the challenges facing the current brand?

Ms. Lv Fenglian: The challenge is great. It is easy to fight the country and it is difficult to defend the country. The humanization and rationalization of the company's management system, the employee's sense of belonging and the space for improvement. Unpredictable market competition, as long as we have talented people, have a good team, we can easily solve the big challenges and difficulties.

China Brand Apparel Network: From your point of view, I hope that the China (Shenzhen) International Brand Clothing & Accessories Fair will help the brand.

Ms. Lv Fenglian: Good products need to have a good platform to display, just like many television campaigns now, giving ordinary people a better product. Our products, with the help of your platform, allow more people to understand us, to maximize their role and space, and to realize the dream of Qiaopin!

Thank you very much for Ms. Lu Fenglian for our interview. Today we have interviewed this and hope that Longpin Textile Co., Ltd. will develop better and better!