Recently, as China's Down Garment industry, one of the representative brands of Islay launched a new round of marketing strategy, drama sponsor, popular title turns staged in the near winter ready to meet the new challenges, the key layout, diversified strategy Start a feast of marketing.
In recent years, more and more people are familiar with the name of Islay. Hottest "Variety Big Show", CCTV "Fashion China" and other variety shows crowned Ai Laiyi's head. In cooperation with these popular programs, Islayi appealed for delivering the brand's appeal and meaning to the vast majority of consumers at the forefront of popular culture. No doubt, such a marketing strategy has been a great success, "pay tribute to the fashion" slogan followed popular. "Nowadays the means and channels of brand communication are varied and prosperous. The cooperation between Islayi and variety shows is not superficial. The theme of the show is similar in concept to the brand names of Islay, so that consumers can really understand Islay." " Relevant person in charge said so.
Nowadays, the arrival of the fall and winter seasons has made consumers increasingly sensitive to the cognition and concern of the down apparel brand . The new title plan of the show has also been released and implemented. A new phase of marketing strategy, Islay will soon make "happy and fashion dating." It is understood that Islay has been with the Hunan Satellite TV brand new revision of "we date it" reached a name and start a deep cooperation in the consensus. "We date it" has always been a top entertainment entertainment program in China. With the popularity of Qiu Qiming, the popularity of the program has been very high. Qiu Qiming's professionalism and fashion make many female friends The obsession, but also for this file adds a lot of depth and taste.
After a period of adjustment, "we date it" has been upgraded again revision. Overall, the program will be more fashion and professional, which coincides with the philosophy of Islay who always adheres to "pay tribute to fashion." Know that, Ai Laiyi new autumn and winter added more innovative elements, given the youthful atmosphere, and "we are dating" is looking for such a sponsor partner.
Coincidentally, Ai Laiyi will also be "Happy Camp" kinky knot. As we all know, Xie Na, He Mi has always been the favorite host of the audience is the trend of the young group vane, the Ai Laiyi special broadcast "Happy Camp" this high popularity high ratings programs, will be the product of fashion ideas and quality of communication Most vividly.
In addition, with the acceleration of the process of the times, TV implants, as the hot brand branding strategy nowadays, are subtly attractive and have strong brand penetration that are sought after by many brands in various industries. Ai Laiyi with its keen eye for the times and the trend of insight into this point, the product strategy into the marketing field, has been running through the "brand name of the life lies in the quality and culture," the brand concept and consumers reach a fresh soul interaction, and Teleplay insertion is one of the best channels to deliver brand value.
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