On September 30th, "Beijing Writers' Day" officially kicked off in the form of "24-hour broadcast", opening a literary feast online. The event was held both online and offline, and nearly 50 guests including more than 20 sinologists and translators and 5 Beijing writers were invited. Ms. Chen Ning, Secretary of the Party Leadership Group and Executive Vice Chairman of the Beijing Federation of Literary and Art Circles, Mr. Zhang Jichen, Executive Director and Secretary of the Party Committee of China Graphics, and Mr. Jilai, the winner of the Young Achievement Award of the 10th China Book Special Contribution Award and Turkish Sinologist, addressed the event.
The writer Ningken and the Italian sinologist Li Sha and the American sinologist Mu Runtao; Zhou Xiaofeng exchanged views with the Ukrainian sinologist Katja and the Mexican sinologist Liana. Representatives of the Beijing Federation of Literary and Art Circles, writers and sinologists went to the Capital Museum to visit "With you Together-Achievement Exhibition for the 70th Anniversary of the Founding of Beijing Federation of Literary and Art Circles", and lead everyone into Beijing's time-honored brands, explore the city of Beijing in classic literary works, and discover the enduring charm of culture. Ruifuxiang, a time-honored Chinese brand, is one of the stops.
Learn to make plate buttons on site, immersive experience and inherit classic old techniques
At the Ruifuxiang experience site, the guests present experienced the enduring charm of time-honored classics through on-site interaction and personal production. Through the teaching and demonstration of buckle making techniques, you can experience the whole process of buckle making on site under the guidance of master craftsmen. For those who don’t know about pan buckle, the buckle embodies people's pursuit of a better life. It is the brand that uses time to sew elegantly through its own techniques.
The flagship store of Ruifuxiang Qianmen Store started the intangible cultural heritage experience project in 2017, aiming to promote the excellent traditional Chinese culture, inherit the intangible cultural heritage, cultivate the patient and careful quality of the students, and enhance the aesthetic ability, creative ability and practical ability. Stimulate everyone's interest in traditional culture and skills.
Participating in the experience can not only learn to make clasps in Ruifuxiang stores, but also make self-innovative design and development clasp pendants, which are exquisite, practical and unique, and truly realize the popularization and inheritance of intangible heritage craftsmanship through your own hands. Non-genetic inheritance is not just lip service, but through popularization and interaction time and time again, creating new opportunities to promote the innovation of time-honored brands.
As a textile sales enterprise with complete varieties and excellent quality in Beijing, Ruifuxiang has successively won the "China Time-honored Brand", "China's First Silk Brand", "Famous Brand Trusted by Chinese Consumers", "Beijing Famous Brand", and "Inheritance" "Innovative Advanced Unit", "China's Top Ten Silk Brands" and many other awards, "Ruifuxiang Chinese Clothing Making Skills" has been included in the Beijing Municipal Intangible Cultural Heritage List. Rui Fuxiang is not living in the past, but moving in the present, full of new experiences of modern consumption.
Intangible cultural heritage is the crystallization of human wisdom, the best record of life rings, and the unforgettable spiritual home of mankind. Through intangible cultural heritage experience activities, Ruifuxiang has inherited and developed this activity since 2017, allowing the precious intangible cultural heritage to be deeply integrated with the common people, so that more people can understand, walk into, and fall in love with intangible cultural heritage. Intangible heritage, let Chinese traditional culture glow with new vitality.
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