Preparing for the Double 11 to open the new O2O model of clothing brand with pure A21 brand apparel

Today, I was surprised to find in the Guangzhou Metro station A21's large light box posters. This year's Tmall Wars actually played so fierce, has spread from the usual online, melee to the line?

Subway to buy while watching, open a new model of reverse O2O

Subway as a traditional offline media, has always been favored by many offline brands, not only that, Tmall platform will also put a large number of subway ads on the eve of the double 11 every year, but few online brands choose the subway as a media, A21 this This raises the author's deep thinking. After seeing the QR code on the poster, the author made it clear: Originally this was A21's reverse O2O innovation model - offline to online, that is, consumers buy offline merchandise, through the scanning of two-dimensional code, to achieve online purchase . The subway as the vehicle chosen by most young people is naturally the best choice for the young wave brand A21. The author personally practiced it once and chose the style he liked in the advertisement. After scanning the QR code next to it, he can enter the A21 Lynx flagship store and click to purchase the product immediately. Different from the traditional O2O need to find the physical store to buy offline, A21 reverse O2O is more convenient and quick. This shopping model, in the apparel industry, is the first time that it can be seen as an innovation. In addition, during the free time of subways and subways, scanning codes into shops “look around” to see handsome sun models and various trends is also a kind of enjoyment, which is more in line with the habit of modern people using mobile networks to fill up the fragmentation time. .

In addition to the new shopping model, the exquisite advertising screen is also an important reason to attract the author. A picture of the impact of the current trend was originally shot at famous landmarks in New York City. The words "NYC" were added on the screen and marked with the location of the shooting, such as the Brooklyn Bridge, Columbia University, Fifth Avenue, etc. Surprised at the generous shooting of the A21 abroad, the posture and the picture are more comparable to Coach, DKNY and many other international big shots in New York. In addition to the international shooting, this subway ad has also received a massive amount of exposure. It is reported that this release of A21 covers the largest subway line in Guangzhou and the major subway lines in Hangzhou and Beijing. It reflects the brand strength of A21 and makes the author look forward to it. A21's performance in Double 11s.

Double 11 as the most revelry festival of the electric business industry in the year, I believe there will be more clothing brands in the near future to bring more exciting promotional activities to consumers. The author will continue to pay attention and follow-up reports for everyone.