Times are changing, but people's pursuit of beauty will never stop. With the development of technology and the improvement of consumption level, consumers' demand for beauty products is also rising rapidly. At the same time, they have increasingly higher requirements for product prices, reputation and efficacy. In recent years, due to the rapid development of e-commerce platforms, the “out of the circle†of live broadcasts, and the support of KOL marketing by major We-media platforms, a large number of domestic and foreign brands and products have been brought into the eyes of consumers. , Not only are there more abundant product choices and more diversified interactive communication, but also a lot of troubles.
Should high-selling products follow suit? Does the product recommended by the Internet celebrity blogger represent a good reputation? A product with a high price must be effective? How to choose a product that suits you from the divergent views of the grass-roots posts? ……In order to help consumers solve these questions, in order to discover true conscience products, the Bazaar International Beauty Awards came into being. It is based on the real sales big data of several major domestic e-commerce platforms, combined with user reputation and actual measurement by the international jury, to provide consumers and beauty lovers with a credible list of beauty products every year.
2021 is the sixth year of the Bazaar International Beauty Awards. Regardless of the list selection mechanism, product evaluation methods, as well as award content dissemination, award ceremony landing and other aspects, this year's award is a brand new upgrade on the basis of previous years. Not only provides consumers with a shopping guide with the most authoritative reference value this year, but also maximizes the value and influence of the IP of the Bazaar International Beauty Awards, and promotes the cross-border between brands, e-commerce and platforms. In-depth exchanges with the world, to empower the development of the beauty industry.
6 years of development and precipitation create the industry's top event of the year
As a beauty category award created by the most authoritative and influential fashion media in China, Harper’s Bazaar, the Bazaar International Beauty Award has attracted the attention of the industry and consumers since its establishment in 2016. After 6 years of development, 500 million consumer big data deposits, and 400 million social platform reading data blessings, the Bazaar International Beauty Awards has become one of the most anticipated events in the industry every year. Over the past few years, online and offline publicity has been supported by dozens of celebrities such as Deng Lun, Guan Xiaotong, Ma Sichun, Wang Kai, Xin Zhilei, Zhang Jiani, Zhang Xiaohui, Zhang Yixing, etc., as well as Xiao P teacher, Andy teacher, Miss Xu, Ximen's sister, More than 50 makeup experts and fashion KOLs including Chunnan, male best friend Shangmiao, Maimaijun, etc. participated in multiple collaborations such as online topic co-construction and product selection. The award selection covers all beauty categories, including skin care, makeup, perfume, washing, special care, beauty equipment, oral beauty, etc. Based on consumer big data, the most authoritative international and domestic experts, celebrities, KOLs, Stylists, models, beauty editors, etc., as a team of professional judges, jointly selected hundreds of the best beauty products of the year.
From 2019, the scale of the Bazaar International Beauty Awards has continued from online to offline. The grand award ceremony officially landed, as the final link to draw a perfect end to the annual awards. The ceremony not only invites idol stars, models, and fashion KOLs, but also brings together beauty industry experts, judges, and brand founders to celebrate this industry event and crown the award-winning products. At the same time, the product display area set up at the festival also provides a space for industry insiders and beauty professionals to share, try, and communicate, allowing more creative ideas, experience, cutting-edge beauty technology, and professional knowledge concepts to collide here. It narrows the distance between consumers and brands. At the awards ceremony in 2020, Harper’s Bazaar and CBN Data also jointly released the “Annual Beauty Trends White Paperâ€, using massive amounts of big data to extract precise industry trends, which are the best for the beauty industry. Development guides the direction.
Innovative selection mechanism and a strong lineup of judges to create the most authoritative list of beauty makeup
The selection scope of the Bazaar International Beauty Awards covers a large number of brands and their product libraries at home and abroad, and the annual selection mechanism will be further improved on the basis of the previous year, and will provide the most authoritative and credible of the year for those who love beauty. And a list of beauty products with reference value. The 2020 Bazaar Beauty Awards is based on seasons, and four lists are selected for spring, summer, autumn and the year, meeting the different needs of consumers for beauty products due to changes in skin conditions in different seasons. In addition, to seize the enthusiasm of live e-commerce, fashion anchor Li Jiaqi was invited as a judge to select 10 items to be listed on the "OMG! Buy it list".
In 2021, the selection rules of the Bazaar International Beauty Awards have been upgraded again on the basis of last year. The summer list was announced on May 24, and products in multiple categories such as cleansing, toner, essence, cream, mask, base makeup, lipstick, hairdressing, etc. were selected based on the focus of summer skin care and makeup. The first step of the selection is to select the top 10 for each category from thousands of candidate products based on authoritative product sales and word-of-mouth reports provided by big data companies. In the second step, the senior beauty editor of Harper’s Bazaar collaborated with a number of beauty bloggers and anchors to repeatedly evaluate these products, and then carefully select the top six products for each category. In the third step, the chief product selection officer brought the queen Zhang Xiaohui, special selection officer actress Zhang Jiani, and gold finger Tang Yi from the cosmetics industry to the selection site, and blindly tested and recommended their favorite 1-3 products according to different categories. The entire selection process lasts for several months, and the evaluation methods are rich and varied, such as 5-hour long standby test, sauna test, absorption speed test, viscosity test, etc., through repeated tests in different dimensions to obtain the most professional and fair results .
At the same time, this year's Beauty Awards will not only promote the content, but also introduce the hottest live streaming products to achieve sales conversion while promoting the product. During the launch of this year's Beauty Awards, Harper’s Bazaar joined the head star and anchor to sink the award to the Douyin platform. Among them, in the live broadcast of Douyin on May 21, Bazaar and Jinsha, the sweet song Xiao Tianhou, set a GMV 300W in the Douyin live broadcast room that night, realizing the real integration of product and sales for the brand. In the next two months, Harper’s Bazaar will continue to live broadcast with stars and anchors to maximize the empowerment of award-winning brands.
In addition to the summer list, the 2021 Bazaar International Beauty Awards will also announce the annual list at the end of the year. The release time of the two lists was chosen to be before the 618 and Double Eleven two e-commerce shopping festivals with the loudest volume throughout the year, to help consumers focus on key points and provide an authoritative reference for their shopping decisions. In addition, the 2021 Bazaar International Beauty Awards ceremony will also be held at the end of the year, gathering beauty leaders inside and outside the industry to witness the coronation of honor.
Cross-border in-depth resource integration maximizes content dissemination power
The main group that promotes the rapid development of the beauty industry is undoubtedly female consumers. Beauty, for women, has an eternal appeal. Makeup that enables women to bloom beautiful looks has become the most iconic way to connect beauty. The Bazaar International Beauty Awards is based on the concept of "smart beauty, creating the light of the times", and creates different online interactive topics every year, leading women to explore the way of beauty and become a better self.
The topic of "beautiful things are available" at the 2019 Bazaar Beauty Awards has been used today, and it has become an exclusive space for beauty lovers to share their favorite items online and interact with each other. In 2020, "Let beauty transcend time" topic, invited nearly a hundred celebrities, fashion KOLs, beauty industry experts and other "star promoters" to help, and on Weibo, Douyin, Xiaohongshu and other social media topics of the same name Next, I shared their tips on not being afraid of time and maintaining beauty, and opened an aesthetic dialogue with netizens on "Dare to define fashion and dare to transcend time". The new topic word "I don't define" for the 2021 Beauty Awards, led by Bazaar’s “Bazaar†for “star promoters†Zhang Jiani, Li Fei’er, Gina, Xu Lu’s makeup changing blockbuster and makeup changing video, opens and discovers many facets Challenge yourself. Beauty can have more than one side, and everyone has the potential to show different beauty gestures. Up to now, the Bazaar International Beauty Awards' Weibo related topics have been read nearly 700 million and discussed over 2 million.
After 6 years of polishing, the content dissemination of the Bazaar International Beauty Awards has also formed a set of internally integrated "Bazaar Fashion" full-line resources, external linkage with brand official channels, platform topic exposure, and hundreds of star KOL in-depth interactions. system. The monthly "Bazaar Bazaar" magazine "Beauty Makeup Awards First Trial" column exposes the pre-heating of shortlisted products, and Bazaar's queen photographers will shoot artistic beauty and still life movies for the products. Portal, beauty APP, Weibo, Shake Yin, Xiaohongshu, and Taonei fully vocalized dissemination, and tracked and reported the progress of the award list release, and the promotion spanned a whole year. Award-winning brands can not only enjoy instant rights and long-term rights, but can also empower product indexes through a large amount of exposure, planting grass, and endorsements, establish a good consumer impression for the brand, and infinitely draw in between consumers, platforms and brands distance.
Regardless of the future or the present, the major beauty brands use technology and innovation to interpret the "essence of beauty", condense the "connotation of beauty", and decode the "gene of beauty". The Bazaar International Beauty Awards established by "Bazaar Fashion" is also the pursuit of ultimate aesthetics and the exploration of beautiful leadership. The awards provide a platform for beauty brands, platforms and consumers to communicate and interact, to witness and convey the power of "beauty" together, and with high authority, professionalism, and internationality, it is in the beauty industry and consumers. Build increasingly stronger trust and influence.
Beauty reflects the spirit of the times, and beauty turns beauty into reality. The Bazaar International Beauty Awards will continue to dig deeper into the industry, output the most professional and authoritative data, provide users with the most heart-warming content and guides, and explore the most reliable beauty secrets for every beauty-loving person. Sound development continues to offer advice and suggestions.
Sofa Cushion Covers,Cushion Sofa Slipcovers,Knitted Velvet Plush Couch Cover,Velvet Plush Couch Cover
Shaoxing Versailtex Co., Ltd. , https://www.hversailtex.shop