The legend of Cartier began in 1847. The 29-year-old Louis-Francois Cartier (1819–1904) took over the jewelry store in Rue Montorgueil, Paris, from the master Adolphe Picard. In 1846, Louis-Francois registered a Cartier company with a diamond-shaped logo surrounded by the acronyms L and C of their own name. This means the official birth of Cartier, a heart-shaped symbol symbolizing a legendary love story. And the beginning of the luxury kingdom.
Brand story: the legendary experience of the founder
In 1919, Joseph became the successor to the family jewellery brand Cartier. In the following year, he announced that æœÂ·Du Sang was the artistic director of the Cartier Jewelry Kingdom. The two fell in love between the day and night, but the married Joseph was bound by marriage, and this love was met with fierce opposition from the Cartier family. In the summer of 1942, Joseph died in a car accident. For the next thirty years, Buchan Dusan has been working for Cartier, only to complete the unfinished business of Joseph, she has also become the inspiration for Cartier.
Celebrity Story: Celebrity Effect
Cartier has always been a cherished treasure of European royals and celebrities. Its story with celebrities not only brought Cartier a business development, but also greatly enhanced the brand value and enhanced premium power. The following two typical celebrity stories have a milestone in the history of Cartier's development.
In 1902, the Prince of Wales, who was about to ascend to Edward VII, gave Cartier the honour of the emperor's jeweler and jeweler. He has customized nearly 30 crowns in Cartier. Two years later, Edward VII, who was enthroned, officially appointed Cartier as the royal jeweler of the British royal family, becoming the first king to grant a royal commission to Cartier. Since then, Cartier has begun to declare far-reaching.
In December 1936, the British King Edward VIII, who had succeeded for less than a year, married the American civilian woman Simpson, who had divorced twice, and resolutely announced his abdication and became the Duke of Windsor. The bold and romantic move of "Love Beauty and Not Love Jiangshan" has made the world move. In order to express love, the Duke of Windsor asked Cartier to design jewelry for the Duchess.è´ž? Du Sang designed a series of jewelry such as "Cheetah" brooch, "BIB" necklace, "Tiger" long-handled glasses and "Duck Head" brooch. This series of products has since become a classic symbol of Cartier.
Product Story: Spreading Classics
In addition to the above brand stories, each of Cartier's products also has its own story behind it.
Cartier's classic - "Tank watch series", designed to commemorate the tank soldiers in "World War I", first sold in 1919, its harmonious and simple shape is still sought after by the fashion industry.
In 1924, Cartier designed the unique and deep-looking Cartier three-ring ring for the famous poet Jean Cocteau.
In 2003, Cartier launched the "Dragon Kiss" jewellery collection, all inspired by the traditional Chinese culture and art, and some of the simplest ordinary things in daily life such as the knot, wind chimes, buckles and classic "dragon" The styling is a jewel of treasures that symbolize happiness and auspiciousness, success and permanence.
Storytelling is a public relations tool used by luxury brands, but the story is epic legendary, and it must be achieved only by Cartier Cartier. For luxury goods, brand history and brand spirit are as important as the product itself.
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