On September 6, 2021, the famous Chinese actor Wang Ziwen officially announced that he will become the first official spokesperson of the Chinese down jacket brand Gofan!
As a well-known female celebrity in China, Wang Ziwen not only succeeded in creating a series of deeply rooted roles by relying on professional acting skills, but was also favored by well-known domestic and foreign brands in the fashion industry: successively endorsed GUERLAIN, LONGCHAMP, Dior, etc. Internationally renowned brands can be described as both professional and fashionable. This time Gofan has joined hands with Wang Ziwen because of his recognition and pursuit of both professionalism and fashion quality, and his brand goal is to create a new power in China's down industry.
Joint Series-Leading the New Winter Fashion
This year marks the 50th anniversary of Doraemon. The series of products jointly launched by the world-renowned luxury brand GUCCI and its co-brand have sparked an upsurge in the fashion industry and are sought after by many fashionistas. Gofan has accurately grasped the fashion vane of the hot IP and has become the only down jacket brand authorized by Doraemon in China this year. In addition, Gofan also simultaneously signed another world-renowned IP-Snoopy. In recent years, internationally renowned brands such as VANS, Uniqlo and Snoopy's products have been deeply loved by consumers.
New product debut, fun with designer models
The new Gofan 21S winter series combines the preferences of young people, incorporates rich colors and unique and diverse designs, such as the cool luminous series, the fashionable and avant-garde turtle model series, the starry sky gradient series that shows the collision of art and fashion group, Mu Yun Yarn series and so on. Each design gives the product a unique charm and soul, and brings a subversive experience. Even Wang Ziwen, who is known as the "fashion elf", directly calls "I feel pleasantly surprised, I can't put it down!".
The first NDC-Lab (New Down Research Institute) to redefine high-quality down jackets
According to the consumption concept of the new generation of people, down jackets are not only used to keep warm, but also to pursue professionalism, and even break the traditional concept of down, so as to better meet the needs of consumers to show their own value. To this end, Gofan pioneered the NDC-Lab (New Down Research Institute), which displays the professional quality of down jackets through the four dimensions of "shape, warmth, defense, and expertise", and redefines high-quality down jackets.
The so-called "shape, warmth, protection, specialization" refers to the version design that conforms to the Asian body shape that has been created after tens of thousands of hours. It incorporates a number of black-tech warming technologies, the German patented anti-fleece technology, and covers six core areas 178 national patents (warmth preservation, anti-run velvet, anti-static, deodorization, antibacterial, and disinfection).
Down newborn, beginning from high Vatican
With Wang Ziwen's official announcement, Gofan has officially appeared in the public eye with a brand-new attitude. For most people, Gofan will be a fashionable, young, brand-new down jacket brand. His appearance symbolizes the opening of a new down jacket era.
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