XG Xue Ge Women's Brand Founder Chen Mili Life Wisdom

Chen Mi Li and her husband Xu Zhiyong

At the second session of Wenzhou Wenbo held at the end of March, the female entrepreneur Chen Mi Lai participated in the opening ceremony of the “Gao Yue Craftsman” show in a white dress, and went on a catwalk together with Wang Jiyao and Peng Xing. They show the elegance of Wenzhou entrepreneurs who started from scratch. Many people suddenly realized that the Wenzhou ladies golden generation of people seems to have not appeared in the public's sight for a long time.

With a lot of questions, the reporter recently had an exclusive interview with Chen Mi-li, who was "not the same."

Long-lost Chen Mi Li

Create a new brand, more stylish and younger

Fading out of the media, the public has been watching for many years, and now it's time to see Chen My Lai instead feel that she is younger and more stylish. She said, "The secret of being young is to keep up with the young team to grow and work happily."

In recent years, Jimmy Chen withdrew from the management of Xuege apparel and cooperated with French designers to create a new fashion women's brand. The new brand is headquartered in Shanghai and operated by a young team. This younger, more trendy and more fashionable new brand is very different from the elegant and intellectual snow song.

As a result of keeping up with fashion trends and consumer attitudes, the new brand has achieved outstanding sales performance in major shopping malls in the country and is popular with women in the fashion city. At present, the new brand has opened hundreds of stores in the country.

Today's glamour wears her own brand of clothing to work, visits and a range of daily activities. Brand style is well represented in her. She also often encourages team members to upgrade their clothes and personally preach and share some dressing techniques.

"What I want to do most now is to work on a class for a week, re-design as a designer, do my favorite design, and let more people become better because of my ideas," said Chen My Lai.

The stubborn girl

Fighting business legends in alleys

Along the way, Chen Xili felt that her original understanding of the United States and her dedication to the cause were the gifts and influences of her parents.

"When I was a child, my mother was very fashionable and always liked to choose a variety of beautiful fabrics for us to make new clothes and dress us beautifully." She said, "The tailor shop business was very busy at that time and people often jumped in teams. I would I often volunteered to stare at the tailor's shop and not allow others to jump in. Actually, I like to watch the masters make clothes on the edge and learn skills while watching.”

Later, the meticulous mother knew that when Chen Mi-li loved to dress, she bought her a sewing machine. At the age of 15, she began to start a small tailor. “At that time, she was afraid of her mother’s worry. She often wore a table lamp and secretly made clothes at night.” She remembered once. When she saw Qiong Yao’s “Floating and Undying,” the heroine wore a waistcoat vest and carrot pants, and she liked it very hard. Then they rushed to work overnight. When the fashionable movie and television version of clothes was worn on the second day, the friends around him were really amazed.

Chen Mi-li said that his seriousness and persistence in his career came from his father's influence. "My dad used to be a master molder. When he was doing moulding, he was very demanding and he couldn't have a slightest mistake. With my eyes on it, I felt that if I had to do it, I would do my best."

In 1990, the "magic clothing store" opened its doors, a ruler, a pair of scissors, a helper, and began her entrepreneurial journey. On the first day of the business, three customers came: one was a neighbor, one was a classmate, and the other was a young man who passed by and earned a total of 12 yuan.

Seven years later, she and her family co-founded the brand, “Snow Song”. Since then, Xue Song’s territory has continued to expand under the management of her and her team.

Comprehend woman wisdom

The most important career in the past

The change of Chen Xili may be started in 2009.

That year, she gave birth to a pair of twins. The mother's identity seems to be a turning point in her attitude towards life. Before giving birth to children, she was a typical business woman, and she was still working even before the day of production. When she was mother, she seemed to be the same as Governor Duomai, and her life entered another realm.

If we say that before 2009, her life is focused on "wealth and career." Then, after 2009, Chen Mi-li felt that as women, the most important things were three things: health, wealth, wisdom, and of course beauty and happiness. The platform for demonstrating self-worth not only lies in the success of the workplace, but more importantly, it is capable of bringing together sons and daughters, as well as family harmony and happiness.

From intellectual to mild, the 180-degree shift in these values ​​is related to her constant use of new knowledge to fill herself. All along, she likes to take company executives and family members to participate in various studies. Constantly studying and learning constantly, she gradually realized her own "woman's wisdom" and understood that the family hostess has a very important role in family harmony and happiness.

After the birth, Chen Mi Li gave her husband Xu Zhiyong everything to take care of.

"More than a decade ago, I didn't think that it wouldn't work if I didn't have me. However, for me now, Xiangfu is the first child, and after that, it is the business. In fact, Xuege is even more exciting under her husband's leadership. "To her husband, Chen is full of pride. She said that she is more suitable as a designer more often and does not like to be a manager, and her husband's many business ideas are more suitable for managing the company and let her see a different snow song.

>>> Character introduction

Chen Mili: Wenzhou, Zhejiang, started her business in 1989. The founder of Snow Song apparel brand won the “Top Ten Designers in China”.

>>>Reporter's impression

The woman stepping back is more beautiful

Ten years ago, the romantic Chen Mi Lai was beautiful and intellectual, and her laughter was utterly unyielding. In every corner of Xuege Company, her imprint was imprinted. At that time, she was very hard and wonderful. It was just like the slogans of Snow Song at that time: it was wind, snow, and song.

However, after fading out of sight for many years, Chen Mili, who is now a mother, has inadvertently undergone many changes. Get rid of corners and chatter, let people feel like spring breeze. At this point it was discovered that this woman who learned to take a step back was more beautiful.

Yes, I learned to take a step back.

The current snow song is branded with the imprint of another person - Xu Zhiyong. Chen Mi Li said that when she learned to retreat, she discovered that her own gains may have been a surprise. Only when she discovered that the family members around her were so good, Xuege was even more exciting under the guidance of her husband.

She said that the world is fair and the gains are lost. The key is only what is your choice.

>>> Dialogue with Chen Lili

Reporter: In the past few years, the women's beauty in Wenzhou was infinitely bright. Should there be many temptations?

Chen Xili: Frankly speaking, it's hard to be tempted to face these temptations. At that time I had to invest in real estate and other fields with friends. However, I have my insistence that no matter what field we are involved in, we must ensure that more than 80% of the energy and funds are spent on the main business of clothing. Therefore, even if there is some loss, it will not harm my main business.

Reporter: What does this experience mean to you?

Chen Xili: After having suffered a loss and overcoming it, you will know what is best for you to do. Do not forget the beginning of the heart, always have it.

Reporter: What have been the greatest setbacks for companies that have been operating for so many years?

Chen Mi Li: My mentality is really good and there are no major setbacks. I even think that if a company has no problem it is the biggest problem. It is as if people are not perfect. In the past, companies had rapid growth every year. There was nothing to be proud of. Later, I encountered difficulties, or the growth rate was not as fast as before, and it did not explain anything. It is impossible for enterprises to grow at high speed forever. When the speed is slowing down, it is also a good opportunity for companies to accumulate. I think it has always been very smooth.

Reporter: Now that you have been sentenced to two years ago, how did you change so much?

Chen Xili: Keep learning. Learn to be a manager, learn to be a wife, learn to be a mother, and you will find that all identities need to be carefully managed and planned by oneself. The wisdom of a woman's life needs a lifetime accumulation.