Question 1. As the founder of the company, please talk about the original intention of the company.
In 1984, we were a brand-name OEM supplier based on design and production, which enjoyed a very high reputation in the industry. In the early 1990s, the climax of reform and opening up allowed various industries to develop rapidly. People's pursuit of quality of life entered a new height. I strongly realized that “branding†would become a major trend, and only private brands could become bigger and stronger. . So with the love of clothing, we set up the company in 1996 and founded the "Benyi" brand, becoming a brand clothing company integrating R&D, design, production and sales.
Question 2. How were the two brands of the company's XINSILU and BALUODI brand concepts born?
Looking back at our country, the professional women's dress 20 years ago is relatively conservative and single. We have a heartfelt hope: to convey fashion and quality to these fashionable women, to build confidence through elegant and graceful dress, and to lead them. Fashion and taste are integrated into your work and life, creating the fashionable and elegant “XINSILU†brand.
In 2009, as we continued to learn and explore on the road of pursuing fashion and beauty, we launched the company's high-end brand “BALUODIâ€, dedicated to serving the women who are in the prime of life but noble and elegant, in the fabric technology and design concept. With a qualitative leap, the company has also gained great reputation in the field of branded women's wear.
Question 3. After so many years, how do you operate around the concept and original intention of the two brands?
One season and one season, one year a year, the products that continue to bring surprises to female friends are the constant feelings of the company!
We have a strong design team and have in-depth research on domestic and international markets. Over the years, we have always adhered to the unique style and quality of the brand. Every piece of clothing worn by our customers and friends is the accumulation of our years of concentration, professionalism and experience.
Idea and innovation are the vitality of a company, then product quality is the foundation of a company. We have always been adhering to the "artisan spirit", 20 years as one day, seriously and focused on the clothing industry.
Question 4. The company has been on the road for 20 years. Today, the overall decline of the apparel industry can still maintain a stable development. Why?
Stick to your own style! At the same time continue to innovate!
First of all, the positioning is clear, the product style is stable, not blindly obedient, and maintains a large number of loyal and powerful old customers; at the same time, it must realize self-innovation, constantly accept new things, and not rest on its laurels. As an entrepreneur, the sensitivity to new things, the persistence of continuous learning, are necessary, and should be applied to the operation of the enterprise.
It is undeniable that the impact of online sales on the apparel industry exists, and we are also doing online marketing. Whether it is online or offline, providing excellent products and excellent service is essential. Online has the advantage of easy operation, but the physical store can provide customers with a full range of service experience. compatible. At this point, we are constantly exploring and advancing with the times.
Question 5. What is the future of the Group's development?
The current Chinese clothing market is actually very mature. Chinese clothing people are doing all this with great care. We are still very confident about the future clothing market, because pursuing beautiful and quality life is the lifelong needs of all women!
In the future, we will continue to carry on with the love of clothing and the sentiment of beauty. We also firmly believe that our brand can continue to pass through the times and eventually become a century-old brand.
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SHAOXING MAIRUI IMPORT AND EXPORT CO., LTD , https://www.sxmairui.com