The first "Asahi Kasei · China Future Star Design Innovation Award" was held in Beijing

We look forward to more excellent design newcomers in the future to have the opportunity to broaden their horizons, to make the whimsical ideas collide with the world-class Asahi Kasei fabrics, and to showcase their design inspiration in the highly innovative stage of the design. Add more beautiful and memorable memories!

At 19:00 on the evening of November 3, the Golden Hall of Beijing Hotel was successfully held by the China International Fashion Week Organizing Committee and Japan Asahi Kasei Co., Ltd. after the successful completion of the “Asahi Kasei·China Fashion Designers Award”. The Asahi Kasei·China Future Star Design Innovation Awards are on schedule. The joint works of Liu Feng, Ji Feiyue and Wanning, three outstanding students representing the future generation of China's new generation of design, won a plaudit.

The three award-winning students are from three famous universities in China. Liu Feng is from Beijing Fashion Institute, Ji Feiyue is from Hebei University of Science and Technology, and Wanning is from Hubei Academy of Fine Arts.

At 19:00 that night, the 2018 Spring/Summer collection with the theme of "Star" was officially launched. The “DISCOVERY” women's collection designed by the award-winning student Liu Feng was first unveiled. Her women's work was inspired by the ancient Chinese Silk Road. Starting from the Silk Road, chasing the process of cultural exchange and integration development; from the simple and comfortable fabric texture to the classic stripes symbolizing the spirit of maritime exploration, it tells the development process of cultural integration to innovation. While incorporating human civilization's exploration process into the silhouette, color and fabric of the garment, it also incorporates modern fashion culture elements.

Next is the men's work designed by Ji Feiyue. His theme is “Guerrilla Gardener”. The black and white main color is perfectly combined with the vibrant green, and the ingenious embellishment of the handmade beading is the perfect interpretation of the characteristics of the male innate. The series pays more attention to the return of freedom and comfort, which combines modern life, guerrilla consciousness and environmental thinking. It is more in line with modern people's pursuit of high-quality living environment and natural mentality, and the nobleness of life is everywhere.

The theme of Wanning's women's work, which was unveiled at the finale, is “Retouching”. The work transforms Asahi into the “Binba” stripe into a continuous building of the city, looking for rich and expanded forms of integration from elegant colors. The lines in the fashion language are intertwined with the sustainable “Binba” fabrics to create a romantic feeling. The smooth and elegant texture is used to extend the changes brought about by the development of the city, and to interpret the practical significance of pursuing sustainable development for the future city.

The first-time design field will work together with the world's top Asahi Kasei "Binba" fabrics, which will make the three award-winning students excited. Whether it is the softness and smoothness brought by the touchless contact with the skin, or the elegant texture displayed by Asahi Kasei "Binba" fabric during the production process, it can fully show the meaning of clothing for people's life. Moreover, Asahi Kasei "Binba" fabric is based on the concept of nature and nature, is the best respect for life, but also the best expression of close to the theme of creation.

After the release of the three award-winning students, the senior executive of Asahi Kasei Co., Ltd., the head of the fiber business division, Kudo Koshiro, the chairman of the China Fashion Designers Association, and the chairman of the China International Fashion Week Organizing Committee, Zhang Qinghui, respectively, went to the T-stage to award students. Ji Feiyue, Wanning and Liu Feng expressed their congratulations and awarded them trophies and certificates.

Since 2007, the China International Fashion Week Organizing Committee, which believes that Chinese fashion designers have built a better display platform, has co-founded Asahi Kasei China Fashion Designer with the Japanese Asahi Kasei Co., Ltd., which provides the world's most high-end fabrics. Creative Awards." In the past ten years, Liu Wei, Zou You, Gu Yi, Liu Yong, Liu Yang, Zhang Yichao, Wu Xuewei/Wu Xuekai, Li Xiaoyan, Shi Jie, Ji Wenbo, He Guozhen, Wang Yutao, Lu Shengqian, Pan Yiliang, Liu Mengyu, Zeng Fengfei, Huang Weiwei, Liu Sicong, Twenty-one outstanding Chinese fashion designers, such as Li Guohua and Dong Huaiguang, combined their passion and creativity with the world's outstanding fabrics, Asahi Kasei, to present 20 wonderful fashion shows for these outstanding fashion designers. It not only demonstrates the rise of China's local design power, but also enables such excellent fabrics to be effectively promoted in China and the world, becoming the most eye-catching fashion release event at China International Fashion Week.

Following the “Asahi Kasei·Chinese Fashion Designers' Creative Awards”, Asahi Kasei Co., Ltd. and China International Fashion Week once again joined forces to continue to invest in China's textile and apparel industry in a new form of cooperation, further enhancing the “Binba” brand of Asahi Kasei in China. Influence, select and tap China's future fashion design talents, promote the development of China's fashion and creative industries, and enable Chinese design forces to be displayed and promoted on the world stage.

The Asahi Kasei·China Future Star Design Innovation Awards will be held in October of each year from the China International Fashion Week in October. At that time, the organizers will jointly establish the awards for outstanding students' works in China's higher fashion colleges and fashions in conjunction with China International College Fashion Week. Students participating in the China International College Fashion Week Special Awards can apply for participation in the Asahi Kasei China Future Star. The Design Innovation Awards are selected and submitted together to participate in the “Popular Trend Proposal”. The organizing committee will conduct a preliminary evaluation through the finalists selected in the China International Fashion Week Special Awards, and then re-evaluate the proposals based on the trend predictions, design innovations, artistic styles of the finalists, and finally select three. outstanding student. The award-winning students will be sponsored by the organizer to jointly hold a press conference during the China International Fashion Week (Spring and Summer Series). The award-winning students will also receive the trophy and honorary certificate from the China International Fashion Week Organizing Committee and Japan Asahi Kasei Co., Ltd., and go to Japan Asahi Kasei Group to visit and study. Such a high-profile design and creativity competition is the first time in domestic universities.

We look forward to more excellent design newcomers in the future to have the opportunity to broaden their horizons, to make the whimsical ideas collide with the world-class Asahi Kasei fabrics, and to showcase their design inspiration in the highly innovative stage of the design. Add more beautiful and memorable memories!

Editor in charge: Wang Zhen

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