Super Vision: PUXIU2019 autumn new product launch conference ended successfully!

On March 26, 2019, the Xiu Xiu 2019 Autumn New Product Launch Conference was grandly opened at the First World Hotel in Hangzhou. This season's new product launch will feature “Over Vision/Super Vision”, and the best people from all over the country, industry professionals and the media will gather together to share the event. Breaking the conventional design concept and creating creative costumes from different perspectives is no longer just to satisfy the basic functions of the products, but also to attract people's hearts. The combination of first-class design concept and first-class quality has dedicated a unique “Super Vision” fashion feast to our customers.

Six series, shining show

At 19:00, as the lamp dims, the music in the quiet venue gradually rises, the first model walks into the light, and the long-awaited fashion show is finally unveiled! After careful preparations for half a year, it has brought six series of fashionable new products such as “self-game series”, “exotic” and “future trail” for consumers. Each new product represents the exploration and thinking of PUXIU designers outside the basic attributes of clothing, representing PUXIU's attitude towards women's fashion.

19 autumn six series of new products, continued the PUXIU women's "simple city" and "romantic and relaxed" two design themes, integrated into the high street, ethnic, natural, structural and other popular design concepts, continue to work for urban women's workplace Appropriate clothing is provided for each scene in life. At the same time, we follow the international fashion trends in the design concept, drawing inspiration from the international fashion week and escorting the fashion taste of every woman.

In the manufacturing process and fabric selection, PUXIU adheres to the consistent "artisan spirit", keeps improving, always puts the customer experience first, and strives to make every PUXIU clothes become the first choice after you open the wardrobe. This season's new products also use a large number of environmentally-friendly fur and natural cotton and linen fabrics to enhance the quality and high-quality of the products under the premise of ensuring a high-quality wearing experience.

CCTV signing / brand strategy release

After the fabulous big show, an iconic moment of PUXIU brand building came. PUXIU brand pioneer, Mr. Jin Guangyao, Chairman of Hangzhou Yinghuang Garment Co., Ltd., on behalf of PUXIU and CCTV signing representative Mr. Teng Kangjun officially signed a cooperation agreement, PUXIU brand strong landing on CCTV!

As the national authoritative media, CCTV has strict screening standards for advertising. Only brands with strong comprehensive strength and good customer reputation can glory. PUXIU's brand can be unveiled on CCTV, not only witnessing the strength of the brand, but also a butterfly in the field of clothing.

Dare to advertise to CCTV, because Yan Xiu already has such a sigh! After the signing ceremony, Ms. Pan Lifang, the general manager of PUXIU, came to the stage to announce the “five-year plan” of PUXIU to the major media. This brand strategy embodies an 18-year brand's confidence and determination for the future, and has given the nation's outstanding people a strong shot to challenge the existing industry landscape! "There is no limit to the heart, the future is infinite; the future has come, all we have to do is run!"

360° dynamic deduction

If the big show on the evening of the 26th is a big meal that can only be seen from afar, then the 360° dynamic deduction on the 27th is a finely-cooked private kitchen. The audience is full of new products that will make your family’s index finger Great move." The carefully designed 19 autumn new products gradually unveiled the mystery, providing the family members with a full range of 19 autumn fashion shows. As an industrial company, quality products are the source of power to ensure the continuous development of the company. Excellent design, layout and fabric quality have won the hearts of consumers across the country for PUXIU, and have many loyal fans.

In order to improve product quality, the PUXIU brand has hired a well-known Korean designer Lin Xiu?n as a consultant. Mr. Lin graduated from Seoul Ewha Women's University in 1994 with a major in fashion design. He obtained an ASS degree in New York in 2003 and then obtained an MA in London. master's degree. He has served as a consultant and director for multiple brands. In addition, PUXIU invites the famous Korean plate maker Li Changchun to guide the research and development of exclusive models to enhance the brand's inner soul!

Supplier Symposium

As the most closely related part of the brand's hard power, that is, product quality, suppliers have always been PUXIU's most valued and most rigorous partners. 2019 is the first year of the PUXIU brand fission, and reaching consensus with all suppliers has become one of the important contents of this new product launch conference. Therefore, the main theme of the PUXIU 2019 Supplier Symposium is “symbiosis and win-win”.

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On March 29th, the PUXIU2019 autumn new product launch conference officially came to an end. In the 18 years of development of the PUXIU brand, although the new product launch conference has become the norm, this session, for the brand, for the national Xiu Xiu people, can be said to be of great significance, the link to the next.

"Being fine, doing excellent, becoming stronger, creating a century-old brand" is the corporate vision of Yanxiu. Now, there are more than 300 self-operated and franchised stores in the country, and there are long-term and stable provincial agents in all provinces. In the country has established a good product reputation and brand status. With the PUXIU brand landing CCTV, the implementation of the new brand strategy, PUXIU is from a mature domestic women's brand, to the international innovative brand, PUXIU brand will be Entering the wardrobe of more consumers has become synonymous with the quality of clothing in their hearts and has become a favorite brand for everyone.