In recent years, many fast fashion brands have attracted the attention of many fashion-conscious girls by virtue of their quick design, quick listing and quick update, prompting the rapid growth of sales of these brands in China . However, these brands in the crazy shop in China at the same time, the frequent appearance of suspected style plagiarism plagiarism, machine washing damage and other issues have also been criticized by the masses, voices of doubt has been endless, many consumers even come to the "fashion Not good goods "conclusion.
So, really is "no good fashion" it?
Of course not, the rapid fashion brand has been able to rapidly expand, mainly due to the speed of new products and domestic consumers continue to pursue the needs of fashion trends are consistent, and its drawbacks are precisely here, because the belief "only fast not broken" Business rules, these brands in the pursuit of a new speed at the same time, have time to take into account the product quality testing process, it can not accurately grasp the balance point, the style has, with speed, quality is gone, this brand may be able to attract at a time To consumers, but can not keep consumer's footsteps, and these fast fashion brands have a very different from China's fashion brand underwear brand boudoir .
The same is the "young, stylish, beautiful" as the logo of the boudoir underwear brand founded, to strengthen the "quality first" product standards, in order to provide consumers with real quality lingerie products, The two major underwear production base, but also 广纳 talent, the formation of underwear design team, and established a perfect quality inspection system. Each boudoir underwear products from research and development, design, pattern making, production, mass production to the library, need to go through hundreds of procedures, of which quality control procedures accounted for one-third. Rigorous quality control attitude is to bring the delicate underwear products, according to market consumption data show that the underwear sales boudoir underwear chain rarely occur due to quality problems returned, almost all tried through the boudoir underwear products Of consumers are full of boudoir underwear brand praise, boudoir also thus established a good market reputation and brand image, to achieve steady and rapid development.
As the British newspaper The Guardian columnist Lucy Siegel once said that the mode of quick gratification, discarding and re-spending is the "quick fashion" industry's sole profit, investment is good, reckless embodiment, but also to consumers Unrestrained. With the change of market mode, the upgrading of consumer spending habits, fast fashion that over-consumption fashion concept model will gradually be eliminated by the market to the boudoir underwear brand as the representative of the "refined" fashion concept will become the dominant market, we Also looking forward to the future there will be more like the quality of the brand as before, appear to us, to give consumers more and better underwear experience.