Brother began in quality always 35 years of women's clothing

The brother entered the mainland of China, starting from 1997, the first stop is Guangzhou, the country's largest clothing circulation base. In a short period of time, Gedi Women's clothing spread from Guangzhou to the entire country like a spider's web. They do not advertise without promotions, and have become the preferred brand for mid- to high-end consumer groups in second and third tier cities.

First, to ensure quality, not discounts and promotions The first few years, the market is still popular bargaining, and brother's price tag, so many people stay away. It often happens that "the guests tried well, but because they didn't allow prices, they went empty-handed, and after a few days, they thought that their brother's clothes were of good quality and they came back to buy them again." Correspondingly, the major women's clothing stores have launched various promotional activities to enthral consumers. They have failed to do a good job in quality control, and they have competed to occupy the market share and launched a number of holiday discount rebates, and bought one-off first-class promotions. The market has also proved that a mature clothing brand, such as Chanel and Versace, customers will not go for the price, not to send gifts on the birthday, the next time they will go to spend. To ensure the quality of clothes is the best expression for the guests. Pack her more beautifully, make clothes look for someone, and let people find the right clothes.

From its inception to the present, his brother has opened more than 4,000 stores throughout the country, but no matter which store, no matter how many years old customers are buyers, or the first time new customers come to the door, his brother's price will be unified. Only when the product is really well done, even if it is not discounted or not promoted, consumers will have their own judgment and can maintain the brand's long-term market vitality.

Second, reputation
In commercial society, advertisements are overwhelming. In the field of clothing, it is no exception. Among them, the use of celebrity spokespersons is the most common marketing model, and most apparel companies regard celebrities as a “tonic” for rapidly increasing brand awareness and promoting sales. When Li Lang is mentioned, he immediately thinks of Chen Daoming. Similarly, when he mentions MTS Bonwe, naturally, he thinks of Jay Chou and Lin Zhiling....

Since its establishment, his brother has never had his spokesperson, and he has never been in the media. Wearing clothes on the body is an advertisement. If you wear it well, you can understand it. The best advertisement is clothes. My brother has not been advertising. It is also the reason why I have been able to maintain the classic price for several decades. Save advertising costs, let profit to customers, and give customers real feedback.

The wine is not afraid of a deep alley. In more than a decade, his brother has cultivated a lot of fans, especially in the second and third tier cities, and a large part of the middle-aged wife locks up the Gedi Women's Store all year round. More than 10 years ago, middle-aged female passengers aged between 30 and 40 came to shop to pick and often bring their daughters. At that time, their daughters were only 10 years old. After more than a decade, this part of the old customers had already five or sixty. At the age of two, their daughters have grown up in their twenties and thirties, and the mother and daughter will come to the shop to pick clothes.